Kevin D

Marketing Analytics

[Kevin D @kevicaveman]

@MrBeast 108001

[Kevin D @kevicaveman]

@LeagueOfLegends could you add the hero names to their portraits when they are being drafted? Worlds is fun to watch but I don’t know the heroes by their portraits. Ty!

[Kevin D @kevicaveman]

Loving watching and learning about Jesus Christ from https://t.co/ge0qn1Uptu #GeneralConf #ChurchofJesusChrist

[Kevin D @kevicaveman]

Finally got the prime sub to work the other day with @bmkibler #kevicaveman https://t.co/Kl90FBOy1L

[CallSource @callsource]

❤️❤️ Fantastic snippet from this week's episode of the "Close The Loop" podcast. We got to talk to Jessica Dieny, a social media expert from @CalPoly.

So what social media metrics are important to track and why?

#socialmediamarketing #podcast #smb #digitalmarketing

[Riverside @RiversidedotFM]

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[Kevin D @kevicaveman]

Check out my Raid Recap to see my Raid story so far - including all my biggest achievements. Start playing Raid using the link below and we can both get some free rewards!
https://t.co/4E6NVZdOaP https://t.co/AbDs74yyVR #2yearsRaid

[Kevin D @kevicaveman]

Excited to learn from @TrueInfluence at #B2BMX! #TruthMatters, especially when you’re talking about quality #data and real buyer intent. #B2Bmarketers need authentic, actionable intent intelligence.

[Kevin D @kevicaveman]

I am excited to be speaking at X-Force Summit! Data ingestion, marketing attribution, and analytics is all part of my session. https://t.co/BHcdXH3JZZ #XforceSummit

Check it out at https://t.co/BHcdXH3JZZ

RT if you think others will find this helpful

#XforceSummit

[Kevin D @kevicaveman]

I had some fun making this video for April Fools. It's a parody of some of the top issues for our clients and abroad right now. Check it out! #AprilFoolsDay #AprilFools https://t.co/WXZ7cfr1Bq

[Google Analytics @googleanalytics]

Google Data Studio Examples: These 5 Reports Save Me a Full Day of Work Every Month https://t.co/iazcUd8PUh /by @cmnathancollier for @Groove #measure

[Kevin D @kevicaveman]

How do you explain the difference between dimensions and metrics?

There are things that describe, those things that measure... words and numbers... categories and values :) what is your take?

#datascience #analytics #measure

[Kevin D @kevicaveman]

How do you separate attributed revenue from advertising and organic efforts?

Organic efforts are driven by blogging, website improvements, and SEO strategies... but they cross-over a lot with digital advertising efforts.

#business #digitalmarketing #finance #analytics

[Kevin D @kevicaveman]

How do you handle outliers?

You've got a large data set but there are outliers - possibly even outliers that make a big difference. If you remove it the data seems "cleaner" but if not then it "skews" so what do you normally do?

#datascience #analytics #businessintelligence

[Kevin D @kevicaveman]

What are your favorite marketing analytics podcasts?

I'm sure everyone has ones they've found and loved over the years. Podcasts are really surging - so if you like it, share it below, and tell everyone why!

#podcasts #business #marketing #analytics

[Kevin D @kevicaveman]

Do you have a favorite advertising strategy? 42 marketers shared their opinions in this article by @databoxHQ #ppc #googleads #advertising https://t.co/t0ct9LDFqM https://t.co/qm83hUUuDA

[Kevin D @kevicaveman]

Does your company have it's own Wiki or Intranet for company/team resources?

If so, what do you like and dislike about it? How much traction is it getting from internal employees - is it a ghost town?

#assetmanagement #contentmarketing #digitalmarketing

[Kevin D @kevicaveman]

How do you come up with the Goal Value in your goals?

Personally, I like to use an opportunity cost of acquiring that goal from a 3rd party and how much that might cost as the goal. How about you?

#googleanalytics #analytics

[Kevin D @kevicaveman]

What taxonomy do you recommend for the source/medium UTMs?

How do your teams distinguish organic, paid, social, email, segments, and the various channel types in your UTM tracking? I've come across some big differences.

#webanalytics #googleanalytics #gtm

[Kevin D @kevicaveman]

Does anyone want to share their UTM builder template?

Over the years I've 'borrowed' and modified several UTM builder spreadsheets that I've come across based on my needs. Do you have one you'd like to share?

#utm #webanalytics #googleanalytics #analytics #measure