Kevin Schrage

I talk about marketing, AI, and the outdoors. Grew up on the family farm, joined the Marines, and then became an entrepreneur. Founder of

[Kevin Schrage @kevinschrage]

Marketing is a beautiful mix of art and science. Use data to help you make decisions but don’t let it hinder your creativity. And don’t get caught up in the creative process without a proper way to measure it.👨‍🔬👨‍🎨

[Kevin Schrage @kevinschrage]

@AlexHormozi #hardmakeseasy

[Kevin Schrage @kevinschrage]

@SahilBloom We tried this, but we found that a phone call works better. It's not the same, but more convenient for that generation. There are a lot of companies offering services to capture old stories, but they overcomplicate the process. Phone call to transcript would crush this space.

[Kevin Schrage @kevinschrage]

@ChrisWillx #hardmakeseasy

[Kevin Schrage @kevinschrage]

Imagine this:

Starmind in the heavens.
Starlink connected to Earth.
Neuralink connected to humans.

Seems god-like.

Is anyone scared?

[Sawyer Merritt @SawyerMerritt]

Elon confirms "Starmind" will be the official name of @SpaceX's AI satellite constellation.

Earlier this year, SpaceX filed a request with the FCC to launch and operate a constellation of 1 million AI satellites.

SpaceX's AI1 satellite:

[Kevin Schrage @kevinschrage]

@LORWEN108 #hardmakeseasy

[Kevin Schrage @kevinschrage]

If you have young kids, what do you expect them to be when they grow up? No one knows.

My 4 year old’s future came up on a podcast I recently did. How do you set your kids up for success in an AI world? Things change every month, let alone 15 years from now.

We also talked about AI in marketing, my farming background, my time in the Marines, and the science behind hard makes easy.

I’m curious what your take is on the future of our kids in an AI world? What jobs will be available?

https://t.co/XlmMtWx6J2

[Kevin Schrage @kevinschrage]

If you’re in San Diego, love hiking, and hanging with entrepreneurs, this is a great way to start your Friday.

Join us June 19th!

https://t.co/74Pweh16Ax

[Carlos That Notices Things @QuetzalPhoenix]

The richest guy on Earth SHOULD be the guy making cutting edge cars and rockets instead of dudes who sell purses and perfumes or dudes who run investment firms or dudes who made Facebook.

[Kevin Schrage @kevinschrage]

Doing the same thing. Most agencies focus only on ads. This reduces bottlenecks within your entire funnel. Ads > landing page > sales page > checkout page > upsell page > revops > even customer service - closed loop finding 1% improvements everywhere.

[The Boring Marketer @boringmarketer]

there's no reason to have a leaky marketing funnel anymore.

today I gave Fable access to my analytics, phone system, ad account, business profile, invoicing software

it now analyzes everything from call volume, to call transcripts, conversions, revenue through the funnel then uploads customer data back into the ads for better targeting.

It all runs on a schedule via GitHub actions and keeps the data in my database.

closed loop vibe marketing ftw

[Kevin Schrage @kevinschrage]

That didn't take long

[Kevin Schrage @kevinschrage]

Prediction: Elon Musk will be a trillionaire within 4 years.

[Kevin Schrage @kevinschrage]

I come from the SaaS world which is where CAC has been used for a very long time. And the definition I give is very relevant to that business. They have recurring customers, so they're not looking for repeat purchases. They want low churn. They obsess over LTV to CAC ratio. Which is probably what you're trying to define here. I agree with you because I hear people throw the CAC term around alot and they don't really know what it's purpose is. CAC = all sales and marketing expenses/customers - CPA = ad costs/purchases.

[Kevin Schrage @kevinschrage]

@thesamparr I did the Great American Road Trip after I got out of the Marine Corps. One of the best times of my life.

I did it with a Rand McNally atlas. I felt like I might have missed a lot. Could you imagine doing it with access to AI and GPS?

[Kevin Schrage @kevinschrage]

@SahilBloom Loud exhaust

[Kevin Schrage @kevinschrage]

It will be interesting to see how this plays out...

[Andrew Foxwell 🦊 @andrewfoxwell]

1/New York just became the first US state to require advertisers to disclose AI-generated people in ads.

It takes effect June 9, 2026. If you run paid media, you have days, not months.

Here's what it actually means for your brand or agency. 🧵

[Kevin Schrage @kevinschrage]

Speed is key in the AI world.

[Kevin Schrage @kevinschrage]

@tailopez Literally cheat code for anything. We do it all the time.

[Kevin Schrage @kevinschrage]

Most marketers don’t have a creative problem. They have a testing velocity problem. Try sending more ideas down range to see if they'll hit the target.

[Kevin Schrage @kevinschrage]

@newstart_2024 #hardmakeseasy

[Kevin Schrage @kevinschrage]

Testing velocity with a tight framework finds winners.