Le Washington Post a mis au point un paywall “souple” : le site attribue une note à chaque lecteur non-abonné pour évaluer la probabilité qu'il s'abonne, avant de décider ou non de lui donner accès à l'article https://t.co/Gy6lGaX2rt
FREE GUIDE OF THE WEEK: How to fix Programmatic Private Marketplaces
Here's what you'll learn:
- Whats wrong with PMP today
- Keys to getting PMP right
- Post-launch activities to make sure your PMP works
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For now, the buzzword among ad ops execs is “hoping”—that these systems will get cleaner, more unified, and that revenue reporting will improve https://t.co/KMFasIg1iV
As #publishers continue on their committed #PivotToVideo trend, here are some of the major obstacles their ad ops are facing when it comes to getting the full picture - by @Digiday https://t.co/GSnsW53c6n
@adomik1 By leveraging Adomik’s automated price optimization with their header bidding setup and Adomik's cross-stack analytics, PCH Media increased holistic revenue across all of their monetization partners by 17%
@adomik1 By leveraging Adomik’s automated price optimization with their header bidding setup and Adomik's cross-stack analytics, PCH Media increased holistic revenue across all of their monetization partners by 17%