David Khandrius

Founder at Peachy Labs | Founder of @KhandyTech (acq'd) | Product & E-Commerce | Learning & changing the world | #startups, #entrepreneurship, #ecommerce

[David Khandrius @khandrius]

Super excited to be a part of this launch! Proud of the Peachy team for the work on the site!

[CPG WIRE @cpgwire]

YouTuber Ben Azelart and serial entrepreneur Shaun Neff just launched Backflip, a better-for-you cereal brand.

Backflip is free from seed oils, synthetic dyes, glyphosate, and gluten. Each serving also contains 6g of protein and considerably less sugar than competitors.

Backflip just debuted at Target with four flavors:

🍓 Strawberry Milkshake ⁠
🍫 Chocolate Sundae⁠
🚀 Fruit Galaxy⁠
🪄 Cinnamon Magic

[David Khandrius @khandrius]

@dennishegstad @kirplatonov there's so much opportunity to improve on it too - been working on something in the space

[David Khandrius @khandrius]

@iamshackelford Couldn't agree more.

Too many operators think they're stuck because of Meta when they're really stuck because every customer gets the exact same buying experience.

Different offer.
Different landing page.
Different buy box.

That's where some of the biggest wins are right now.

[David Khandrius @khandrius]

Are the brands outside beauty doing well because they're higher ticket, or because they have stronger retention economics?

Feels like rising CAC is exposing categories that depend on constantly replacing customers.

The brands winning today aren't necessarily the ones buying traffic most efficiently. They're the ones maximizing LTV through subscriptions, loyalty, and retention.

[Ecomm Cowboy @ecommcowboy]

Your website is a cash register.

"Brand" gets in the way of the bottom line.

@khandrius: "When you're a billion dollar company you can do what you want. Before that, every half-percent of conversion matters more than your visuals."

[Chris Hall @chrislukehall]

"Build trust without talking to your customer."

@khandrius's 3 things every PDP should have to convert, from the team behind @magicmind's website:

1. Social proof or UGC up top - creator pods make this cheap now, no more $500/video.

2. Shipping times next to the buy button: "Amazon did the research. We don't have to guess."

3. Money-back guarantee to kill the "I don't know this brand" objection.

[David Khandrius @khandrius]

@_Liso_ Where’s the guide tho ….

[David Khandrius @khandrius]

@_Liso_ GUIDE

[David Khandrius @khandrius]

Great guide for must do’s for subscription based ecom

The consumption quiz is an amazing lever most brands miss

We’re seeing consumption quizzes significantly improve AOV

[Max Sturtevant @maxwellcopy]

https://t.co/Ubph4zJ2ec

[David Khandrius @khandrius]

@swucco Dm

[David Khandrius @khandrius]

One of the best posts I’ve read in a while - actionable, great examples. Thanks @StefanGeorgi

[Stefan Georgi @StefanGeorgi]

https://t.co/Aqug1z93DA

[David Khandrius @khandrius]

@nicktheriot_ We’ve been telling all clients to use quiz funnels
Absolutely crushes especially in telehealth and supplements

[David Khandrius @khandrius]

@ericosiu Love it

[David Khandrius @khandrius]

@_Liso_ Where do I send my wire info for my 1 million

[David Khandrius @khandrius]

@_Liso_ What a journey it was! Honored to have done it together

[David Khandrius @khandrius]

Such an amazing journey with my partners @_Liso_ and @yo

Incredibly proud of what we’ve built over the last 8 years 🎉

[Mike Lisovetsky @_Liso_]

JUICE got acquired!

Eight years ago, JUICE was nothing more than an idea that brands deserved better from their agency.

We started out as a tiny team in an office the size. We fought through the late nights, the client wins and losses, the ups and downs of building an agency from scratch. Together with an incredible team, we've driven $1B+ in revenue for our clients and managed nine figures+ in ad spend.

Today, that journey comes full circle with JUICE joining $ONAR.

[David Khandrius @khandrius]

“The further a society drifts from the truth, the more it will hate those who speak it”

No matter your political affiliation, today is a sad day for America. A young father killed over speaking an opinion.

RIP Charlie Kirk

[Troy Osinoff 🕺 @yo]

Who sends a 10 minute voicenote? That’s a podcast

[Troy Osinoff 🕺 @yo]

How it feels to retweet your own post

[Dan Pantelo @danpantelo]

It's happening.

Me, @yo, @mrsharma, @DylanAnder (+ others are) hosting THE Annual Founders Poker Tourney.

The best operators you know at an amazing venue playing poker.

The trophy is a replica of the Stanley Cup.

Capping entries soon: https://t.co/ddBPtzP1Dv