Bill Raymond

[Cannella Media DTC @CannellaDTC]

We're excited to welcome Jessica Berlin to our team as VP of Marketing and Brand. With 20+ years of experience in elevating brands, Jessica has driven impactful campaigns and brand strategies for some of the most recognizable names in the industry. Join us in welcoming Jessica!

[Cannella Media DTC @CannellaDTC]

Always good to see Terry Crosby, CEO of CNZ Communication! Decades long friend and TV legend, at a decades long institution, @toscana1989, in Brentwood – ⭐️ 10/10 night

[Cannella Media DTC @CannellaDTC]

How do you disrupt the norm for better audience engagement? 🤔 Craft content that’s more than an interruption—make it an experience. Read more 👉 https://t.co/HoRpuMi0cM Connect deeply, engage authentically, and build brand loyalty by integrating into what your audience loves 🚀

[Cannella Media DTC @CannellaDTC]

Michael Scott once said "I am going to take my lunch, and I am going to eat it in the parking lot." While we love Michael Scott, we much prefer Fritto Misto with @WorldLinkMedia 😎

[Cannella Media DTC @CannellaDTC]

🎉 @RVTV_Television has officially launched on @watchstirr, bringing content for RV enthusiasts to over 90 markets in the US! Tune in for the travel tips, reviews, and destination highlights. Read more ➡️https://t.co/03ut26O30v Ready to hit the road? It's all free on STIRR! 🚐🌟

[Cannella Media DTC @CannellaDTC]

The streaming world is as diverse as the audiences it engages. For DTC performance marketers, mastering these platforms isn't just an option—it's a game-changer. Explore our latest guide 👉 https://t.co/fn3KxwqwFp to harness the unique power of each and stay ahead of the curve.

[Cannella Media DTC @CannellaDTC]

✨ @CannellaDTC is excited to bring our star power to @ThinkLA's annual #SummerSoiree tonight. 🌟 We’re happy to support LA’s creative thinking and innovative marketing and media communities on this night of old Hollywood glam! 🎥🌴 Will we meet you under the stars? 💃 🎇

[Cannella Media DTC @CannellaDTC]

Streaming reached a record high in June, capturing ✨40%✨of all TV viewing time with young audiences driving massive growth across these platforms 📺 It is crucial to tap into this digital-native generation and look at how to captivate and convert in this digital-first world.

[Cannella Media DTC @CannellaDTC]

During a strategy session with Good Karma Brands on audio and streaming for ESPN properties, Bill made sure no one missed the historic Olympic surfing event at Teahupo'o, Tahiti 🌊🏄‍♂️. Everyone gained some valuable insights – surfing or otherwise 😉

[Cannella Media DTC @CannellaDTC]

📺 Traditional TV still leads the pack, driving 73% of multiscreen ad campaign reach. But here’s the game-changer: streaming adds a 58% incremental boost, reaching households TV alone can’t touch. Ready to rethink your media mix? 🚀 via @effectv #DTCMarketing #TVandStreaming

[Cannella Media DTC @CannellaDTC]

From boardroom to ballpark, these two are always in the game! ⚾
#FinanceWins #BusinessDevelopment #teamcannella #dodgers

[Cannella Media DTC @CannellaDTC]

Publishers worry Google's AI Overview could cut referral traffic by 25% and cost $2B annually. While @Google promises improved search experiences, ads in AI Overviews add to the concern. Marketers, adapt now: diversify traffic sources, leverage first-party data, and stay ahead.

[Cannella Media DTC @CannellaDTC]

Summer Fridays be all like "Hey, hey, you know what to do, oh baby, drive away to Malibu..." with #MalibuBill and Dish's Mary Burfete 😎🌴🏖️🌊☀️🏄‍♂️🏄‍♀️🚤🌅🎸🌺 #IYKYK

[Cannella Media DTC @CannellaDTC]

National TV ad impressions surged 14% in H1 2024 due to more sports programming, despite a 2.8% drop in prime-time ad spend to $22.2B. 📈📉 TV isn't dead—it's evolving. Leverage performance-based strategies to maximize these rising impressions and boost your ROI. Via @MediaPost

[Cannella Media DTC @CannellaDTC]

💡 Sellers, it's time to step up your game! As Temu and Shein gain traction, the key to staying ahead isn't in "market goods" 🚫 Focus on strong IP to protect your unique products and outsmart the competition. 💪 The era of generic selling is over innovate, protect, and dominate!

[Cannella Media DTC @CannellaDTC]

CTV ad spend is projected to increase to $30 billion in 2024. CTV advertising is no longer optional—it’s essential. 📺💡 Advanced targeting ✔️ creativity in ad formats ✔️ and data-driven strategies ✔️Read more here 👉 https://t.co/dC3F4SQudy #MarketingTips #BrandGrowth

[Cannella Media DTC @CannellaDTC]

The @streamtv_show was a success!

[Cannella Media DTC @CannellaDTC]

Cafe y creatividad un lunes por la manana!
Talking multilingual production 🎥 with Peter Bandera... Creative juices 💡 and coffee ☕ are flowing on a Monday - starting the week off strong! 💪🚀

[Cannella Media DTC @CannellaDTC]

🎉 Heading to @nabshow Las Vegas? 🎰 Want to monetize content and platform distribution opportunities? We can boost revenue 💸 Let's meet and explain how! 📅 DM to connect #NABShow

[Cannella Media DTC @CannellaDTC]

With a significant number of consumers STILL favoring in-store shopping, its key to bridge online & offline efforts for maximum reach and impact. 💼✨ Stay ahead of the curve, resonate with your audience, and drive sales 💪 #PerformanceMarketing #RetailInsights #MaximizeROI