Kiera Blessing

Former journalist turned marketer by way of sales. Occasional photographer. Philly heathen.

[Kiera Blessing @kierablessing]

@hovinthenorth @Shopify @klaviyo @RechargePayment @northbeam @GetOkendo @getpostpilot @avalara annnnd @AirhouseHQ for fulfillment — right @Gordon_The_Tall?

[Top of the Funnel @JoinTOFU]

Huge news!

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https://t.co/Ptq7NeciyI

[NFL @NFL]

.@Eagles fans checking their phones

[Kiera Blessing @kierablessing]

@Jakedoestweets boutonnieres? in this economy?

[Kiera Blessing @kierablessing]

I deciphered the clue for the #TSxCapitalOne #Giveaway! @CapitalOne, I’m ready to enter to see @taylorswift13 at #TSTheErasTour!

[Kiera Blessing @kierablessing]

btw, for anyone who doesn't know, "platinum" tickets don't get you anything special. it's just @Ticketmaster's way of relabeling demand pricing.

[Kiera Blessing @kierablessing]

.@Ticketmaster, are you f**king kidding me? Four seats to see @thelumineers in Philly and you want to charge me TWO GRAND? Get a grip, this is RIDICULOUS

[Kiera Blessing @kierablessing]

@CapitalOne @taylorswift13 Shimmer! #TSxCapitalOne #Giveaway

[Kiera Blessing @kierablessing]

@disruptceo hey Tony! I submitted a contributed article (through @GetTerkel) that was published on Disrupt today but it has the wrong link. Who can I chat with to swap that out?

[Kiera Blessing @kierablessing]

Embrace the death effect

[Kiera Blessing @kierablessing]

If you're running a DTC brand, are you account for fulfillment costs in COGS?

Lots of DTC brands use this non-traditional accounting method because fulfillment costs are incurred on a per-order basis.

That's good news for raising your product margin:

[Airhouse @AirhouseHQ]

“Product margin” is sometimes confused with profit margin.

A healthier product margin means bigger profit.

Here’s how DTC brands can significantly lower their product cost by optimizing their ecommerce fulfillment strategy.

https://t.co/58IDFccdVi

[Kiera Blessing @kierablessing]

@Jakedoestweets lmfao what a joke. "I don't like when the coach celebrates with his players." Yeah, who would want camaraderie on a sports team 🙄

[Kiera Blessing @kierablessing]

@Jakedoestweets No one loved this joke

[Kiera Blessing @kierablessing]

@zachlanebryan if you need a new fulfillment solution I have one for ya. i also have a full-page essay on the intricacies of Billy Stay but that's neither here nor there.

on a separate note, welcome to Philly Philly #gobirds

[Kevin Gibbon @kevingibbon]

@AirhouseHQ is a tech platform of networked global 3PLs to enable brands to worry less about operations & logistics when scaling their brands

In 2022 we had our most productive year and are becoming the global leader

Read more ⬇️ https://t.co/prKSff4HWm

[Kevin Gibbon @kevingibbon]

Do you want to save money on shipping w/ your 3PL? Are you looking to expand your brand globally?

The future of ecommerce is everywhere. It’s direct, wholesale and global. It's with @AirhouseHQ.

Contact us for a free consultation https://t.co/vvaZE8kBHh

[Kiera Blessing @kierablessing]

@adcock_brett Ahhh. Didn't connect the dots that these are all public companies now. That makes sense, thanks!

[Kiera Blessing @kierablessing]

@adcock_brett Awesome thread, thanks for sharing! Where did you come across these? I'm working on a research project on DTC retail companies and would *love* to find a pitch deck from one or two of them.

Definitely checking out the hims&hers one, tho they're unique since they offer services.

[Kiera Blessing @kierablessing]

My very talented (and not-on-Twitter) friend dipped her toe into the journalism pool and absolutely killed it. She dug into San Diego's failure to meet its #ClimateAction goals and how it's affecting residents. Check it out! https://t.co/mZEKgHuTr5

[Kiera Blessing @kierablessing]

@Tori_Bedford omg also just registering your reception outfit, it's AMAZING

[Kiera Blessing @kierablessing]

@Tori_Bedford congrats, Tori! these are beautiful ✨