Kieran Kent

CEO of Propeller, PR agency for media, advertising, marketing and tech companies. Die-hard Kopite, Rock n Roll and Britpop man, guitarist, marathon runner

[Kieran Kent @KieranKent]

Still room for improvement but progress being made in public trust in advertising ⁦@ad_association⁩ ⁦@The_IPA⁩ ⁦@ISBAsays⁩ #LEAD2024

[Kieran Kent @KieranKent]

.@shonaghosh highlights storytelling through comics as innovative editorial format for covering serious subject matter in a way that engages @thisisinsider readers @propellerites @Branwellcontent #AWEurope23

[Kieran Kent @KieranKent]

.@gideonspanier says exclusives still matter in journalism on @propellerites @Branwellcontent panel at @advertisingweek - big advantage knowing about something first for breaking news and to also be thinking about the follow-up story angle ahead of other journos #aweurope23

[Propeller Group @propellerites]

We look forward to returning to @AWEurope_ with a great panel featuring top trade press editors and journalists on Tuesday 16th May at 12:15pm.

More info here: https://t.co/WFq8VSnXyf

[Kieran Kent @KieranKent]

Proud that @propellerites is included in the @Campaignmag 100 Best Places to Work this year - and thanks to all my Propeller colleagues that made this happen!

[Kieran Kent @KieranKent]

Looking forward to new chapter for @propellerites with @jodyosman and @rosembentley https://t.co/AWY48fYNSE via @prweekuknews

[Kieran Kent @KieranKent]

.@Yahoo CEO Jim Lanzone says Yahoo user base is now at 900 million, aiming for 1 billion users as future goal #awnewyork

[Kieran Kent @KieranKent]

.@UncensoredCMO on stage @advertisingweek presenting latest @System1Research data which makes clear case for D&I in advertising - inclusive ads make people happy and also stimulate long-term brand growth #awnewyork

[Kieran Kent @KieranKent]

. @propellerites Commerce Director Will Parrott chairing @ecommerceexpo discussion today - ‘don’t walk backwards’ and cut marketing spend to manage way through recession is advice from panel. History shows this is wrong strategy.

[Kieran Kent @KieranKent]

.@propellerites MadTech Practice Director Louise Watson on stage @MADFESTLONDON discussing new return to work parenting research by Women in Programmatic network. 97% say flexible working is key yet 74% of are not currently working flexible hours.

[Kieran Kent @KieranKent]

@MattBourn @propellerites @Cannes_Lions @ad_association @tradegovuk @Branwellcontent Good to see Paddington’s support for the @ad_association trade mission! @MattBourn

[Kieran Kent @KieranKent]

Good to see the ⁦@TheDrum⁩ drummers back at live events again! ⁦@Cannes_Lions⁩ ⁦@propellerites⁩

[Kieran Kent @KieranKent]

Nice start to the week with ⁦@CelenyDaSilva⁩ and ⁦@StephenLepitak⁩ for the Catch Me if you Cannes 5k ⁦@Adweek⁩ ⁦@propellerites⁩. Everyone still smiling at the end of the run!#CannesLions2022

[Kieran Kent @KieranKent]

Audio market seeing huge growth. 61% YoY increase in podcast ad spend @adswizz #AWEurope

[Kieran Kent @KieranKent]

.@seb_joseph says the best relationships he has with PRs are the ones where they are not always trying to pitch a specific story to him. Take time to research @Digiday, get to know Seb personally and how he works, what he writes about #AWEurope @propellerites

[Kieran Kent @KieranKent]

.@larakiara says she still receives ‘spray and pray’ press releases from some PRs - think about what’s in it for the journo and their readers rather than just trying to promote your client’s product @propellerites #AWEurope

[Kieran Kent @KieranKent]

. @nytimes has created innovative ad model to help it achieve its ambition of 15 million subscribers - removed open programmatic and pop-up ads, adopted 1st party data strategy and created brand storytelling studio #AWEurope

[Kieran Kent @KieranKent]

Insightful discussion @AWEurope_ about BBC’s coverage of the Russia-Ukraine conflict, covering ethics and psychological effects of war reporting @BBCRosAtkins @bbclysedoucet @BBCYaldaHakim. Credit also given to production team behind scenes that makes reporting possible.

[Kieran Kent @KieranKent]

It’s good to be back again! ⁦⁦@AWEurope_⁩ ⁦@propellerites⁩

[Kieran Kent @KieranKent]

@tlittleton says your personal brand is important as a leader but you do need multiple voices in your business to achieve long-term, sustainable growth @propellerites #commsclubcommunuity