killerquestion

A feed of killer questions that will unlock killer ideas .. also follow @philmckinney

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What emotional, psychological or status benefit could be derived from using your product?.. designer clothes, giving to charity, etc.

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Could you offer your product at 5 times the cost if it had greater feature/function? #FedEx #question

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What is inconvenient about assembling your product? #Ikea #question

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Could you customize a mass product? (Orange County Choppers) #question

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What makes your product hard to use? #Makita #question

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Who does not use my product when similiar groups uses it heavily? (young/old, men/woman, rural/suburban/urban) Why?

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What new customer segments will emerge in 5 years that don't exist today? #question

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What customer segment that exists today will no longer be around in 5 years? (decline of the boomers) #question

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Who is passionate about your product or something it relates to? Why or why not? #HarleyDavidson #question

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What are the unshakable beliefs in your industry about what customers want? What if the opposite where true?

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What activity, done in conjunction with my product, could be combined? (service,delivery,support,advice) #question

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When are people not buying my product? (seasonal buying, trend driven, economy, etc) Why? How could I reverse it?

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Who does not use my product because experience or special ability is required? What if the opposite where true?

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What are the innovation tradeoffs that will define future products? #question

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Are you over designing your product to deal with rare exceptions? Remove complexity. Simplicity wins every time.

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What service levels could you offer if you controlled the entire value chain? (single throat to choke) How? #question

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What is the criteria used by customers when buying your product? Don't assume you know the answer #question

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Could you customize a mass product? (Orange County Choppers) #question

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What emotional, psychological or status benefit could be derived from using your product? (Emotional Design)

[killerquestion @killerquestion]

Who does not use my product when similar groups uses it heavily? (young/old, men/woman, rural/suburban/urban, etc) Why?