JUST IN: A Dutch company is now selling bread made without preservatives, added sugar, or industrial-grade yeast.
No preservatives.
No added sugar.
No industrial-grade yeast.
Just sourdough bread made through natural fermentation with flour, salt, and water.
The sourdough bread is said to be more nutritious and better for gut health due to its natural fermentation process.
The company has reportedly attracted over KSh 70 million in investment.
The catch? A loaf costs about KSh 400, which may be too expensive for many families.
But compared to most commercial bread on the market, some consumers may see value in paying more for a product made with fewer additives.
Many people don't realize that some bread manufacturers use preservatives such as sodium propionate or calcium propionate to extend shelf life and prevent mould growth.
While approved for use, some studies have raised concerns that the chemicals can bring about diseases like diabetes.
The real question: why are healthier foods often the most expensive?
If governments are serious about fighting lifestyle diseases, shouldn't natural foods receive tax incentives instead of being priced out of reach for ordinary families? These types of bread should be subsidized.
@bungomaduke@ignyharaz2 Principal can't recommend promotion. If they could have those powers, trust me they could trade them with horizontal engineering favours