Dr. Kimberley Hardcastle

Assistant Prof in Marketing. Researcher in Artificial Intelligence l Algorithms/Platforms l Branding l Interested in Consumer Habits & Responsible Tech. LFC 🔴

[Dr. Kimberley Hardcastle @kimh2014]

@oasis Omg

[Dr. Kimberley Hardcastle @kimh2014]

@Michaeldwood74 @LSA2024 @LindaAllin1 @future_lidos @TynemouthPool @NorthumbriaUni @NUSportEx Amazing work, well deserved 👏🏻

[Dr. Kimberley Hardcastle @kimh2014]

🥹💔😭

[Liverpool FC @LFC]

Tomorrow... ❤️

[Liverpool FC @LFC]

These are the days my friend ❤️

[Dr. Kimberley Hardcastle @kimh2014]

@elprawnomaximo @TedDansonBDay Always look forward to it

[Dr. Kimberley Hardcastle @kimh2014]

Pleased to share my latest article published by the World Advertising Research Centre @WARCEditors: ‘How generative AI is redefining the game for marketers and what can they do about it?’:

https://t.co/uAzTfotDQi?

[Dr. Kimberley Hardcastle @kimh2014]

🎉 Thanks to all attendees & everyone who played a part in making the first ‘North East AI Safety Summit’ a huge success. I throughly enjoyed leading the conversation about AI risk/regulation. A special thank you to @ChiOnwurah (MP for Newcastle Central) for closing the Summit

[Chi Onwurah 💙 @ChiOnwurah]

Thank you @NorthumbriaUni @dynamonortheast for inviting me to speak at the North East AI Summit.

As @PeterKyle & @MattRodda have set out, a Labour gov would set clear standards for AI safety, so that this leading tech can be used to restore our public services and boost growth.

[Dr. Kimberley Hardcastle @kimh2014]

@RishiSunak @SciTechgovuk It is great this has been confirmed, but it’s essential that we have representation from a diverse group of voices in society and articulate a position on this. I talk about this in my latest article: https://t.co/eck0Fqefkg

[Dr. Kimberley Hardcastle @kimh2014]

@SciTechgovuk @bletchleypark It is great this has been confirmed, but it’s essential that we have representation from a diverse group of voices in society and articulate a position on this. I talk about this in my latest article: https://t.co/eck0Fqefkg

[The Conversation @ConversationUK]

The origins of modern AI can be traced back to developments in the 1950s when Alan Turing worked to solve complex mathematical problems to test machine intelligence.

https://t.co/oa01Elybmi

[Dr. Kimberley Hardcastle @kimh2014]

🔍Curious about the AI chatter? Delighted to share my latest article just published by @ConversationUK which breaks down the reasons behind all the current talk. If you have a moment please read/share to drive public awareness around this critical topic:

https://t.co/eck0Fqefkg

[Dr. Kimberley Hardcastle @kimh2014]

@tinaturner @peterlindbergh Legend ❤️

[Dr. Kimberley Hardcastle @kimh2014]

@elprawnomaximo @LiamLambrini 😂

[Dr. Kimberley Hardcastle @kimh2014]

@elprawnomaximo @TedDansonBDay It really does!

[Dr. Kimberley Hardcastle @kimh2014]

@elprawnomaximo @TedDansonBDay I must confess, I’ve been watching in anticipation each day this week as you liked the posts getting closer to the day 🥳

[Dr. Kimberley Hardcastle @kimh2014]

@MarkMcCutcheon_ @NorthumbriaUni @NUSportEx Congratulations Mark, looks like a great day 🥳

[Northumbria Uni @NorthumbriaUni]

We are absolutely delighted to be named as the @TimesHigherEd’s University of the Year!

Discover more about our win following our transformation to become the UK’s first research-intensive modern university – https://t.co/U0mFa4E0xe

#TakeOnTomorrow #THEAwards

[Times Higher Education @timeshighered]

Finally, the big prize: University of the Year goes to @NorthumbriaUni! #THEAwards judges praised its long-term strategy, the success with which it’s been pursued, and its role in changing lives and supporting its region. Huge congratulations! 🍾