@endowment_eddie Fees on fees kill coinvests. Deal-by-deal vehicles with one clear fee and a direct line to the asset are what sophisticated LPs are asking for.
@THR A merged Paramount and WBD is the biggest legacy studio ever, and it's still selling a tech story. Meanwhile YouTube already owns 15.8% of TV viewing with no content costs upfront.
@NickBYT_ Long, TV-first videos are also the most bankable. Higher CPMs, longer shelf life, steadier monthly payouts. The format shift is an underwriting shift.
@Variety A Netflix original choosing YouTube plus a sponsor tells you where the economics are now. The show keeps its audience, owns the upside, and gets paid by a brand instead of a license fee.
Druski hosting SNL is the clearest sign yet. SNL didn't make him. SNL rented his audience. The real asset isn't the talent. It's the creator who owns the show, the IP and the audience.