"New Media is about being interesting and saying what you really mean, versus Old Media where you were mostly trying to stay on message and keep out of trouble."
"The world has always had interesting people who are expansive but not polished; fascinating but frequently off-message, whatever.
There have always been niche media formats where these people can shine.
What's different now is that the world changed, in many ways that reward being interesting over everything else.
So now there are ambitious people, and very profitable business models, pursuing New Media as a deliberate offensive business strategy."
Michael Truell says we're still early in automating software:
"It's really easy at an executive level to underestimate just how far away we are from the limit of automating software."
"I think that there's a really, really long way to go. There's a really long, messy middle."
"We are in a market that's had an iPod moment, and it's going to have an iPhone moment and another iPhone moment. And I think that there have been a couple of those so far. I think that there are definitely more in the future."
@mntruell with @martin_casado
New Science Blog: Why has AI advanced faster in coding than in biology?
To agents, bio databases are like cities built before cars—maddening to drive in because they're designed for different traffic.
How do we build infrastructure agents can use?
https://t.co/PQaNQ4GRJZ
ElarisLabs generated assets are live across Doha.
Five companies funded by @QDBQA (Qatar Development Bank), generated and adapted on our platform. Cinema, billboards, mall MUPIs, every aspect ratio from one master design.
From whiteboard to billboard in six months. This is just the start.
build once, generate anytime.
build any AI workflow once, lock the prompt & model that worked, swap only what changes, hit generate.
Try Templates on @ElarisLabs
53 enterprise teams signed up in 30 days—absolute proof that manual creative pipelines are a bleeding-neck problem. 🚀 Building for Enterprise marketing ! @ElarisLabs@thenomadevel
New drop: ElarisLabs Studio 101
→ Your first node on the Studio canvas
→ Multi-variant image gen
→ pick a hero
→ short motion clip
Link: https://t.co/U30DDuPiZq
Elaris Studio is now live inside ElarisLabs.
A creative AI studio where you can stitch nodes together and generate:
> images
> videos (UGC + SOTA model outputs)
> audio
> captions and post copy
You can also push campaigns directly to Meta, Facebook, and other ad platforms straight from the studio.
Everything runs on agentic brand context memory, ensuring your brand identity, tone, and creative direction stay consistent across every asset you generate.
More soon from ElarisLabs.
https://t.co/Z085l9oLMt
Day 0: Elaris Studio now supports @OpenAI GPT Images 2.0
We’ve integrated GPT Images 2.0 from day one into Elaris Studio.
You can now explore:
- More realistic image generation
- Better typography and text rendering
- Stronger layout and composition control
- Production-ready visuals for campaigns
Go check it out inside Elaris Studio.
yes! agents are so powerful but still deeply inaccessible to most. chatgpt was primarily a UX innovation. so was the browser. if you're thinking about this problem for agents come talk to us
Spot on. The most valuable operators in my invested companies fit this exact profile. Same pattern, year after year: they hunt down the hardest problems and crush them.
From 3 weeks of manual design to 15 minutes of Agentic AI. Incredibly proud of the @ElarisLabs team. Hitting $5k MRR just two months post-launch proves one thing: enterprises are excited for an AI Creative OS that scales without breaking brand IP. @thenomadevel
Case study:
their old workflow:
> 3–4 designers
> 2–3 weeks
> endless manual resizing
> thousands in production costs
> pushing everything manually
with @ElarisLabs:
> 800+ on-brand images + 100 videos
> one operator
> a couple of hours
> one click deployment directly to social platforms
work smart. choose the scalable way
Hi Jon — thanks for the reply on the thread! I imagine your Friday slots filled up instantly. If this week is already booked out, we're really keen to show you what we're building at @ElarisLabs, so I'm more than happy to grab a slot next week or work around whatever fits your schedule best. Let me know if I can share product demo link beforehand ! Thank you
Shipping fast at Elaris Creative Studio.
Live Video Stitching is now active. You can combine uploaded videos, AI-generated ads, identity clips, and approved side or end cards in one seamless workflow.
A cleaner path from generation to final export.
DM for beta access, happy to share free credits with early users.
AI workflows will be the biggest shift in advertising this year.
At @ElarisLabs Studio:
› Every SoTA model, one platform
› Your brand context, built in
› Flux 2 Dev ( images in under 10 seconds )
Creating ads shouldn't feel like work. Now it doesn't.
See it in action → https://t.co/zg9kSSuk2d