Bruno Kloss

💰 Born to sell

[Bruno Kloss @klossec_]

@devantae_masaun 3 in 6 months and we're nowhere near done. Next 12 are gonna be wild. LFG

[Devantae Masaun @devantae_masaun]

OFFICIAL ANNOUNCEMENT: DEALFUEL ACQUIRED FIND ME STAFFING SOLUTIONS.

3 acquisitions in 6 months.

HireSalesReps - Closify - Find Me Staffing

5 years ago I wrote “DealFuel” at the top of my notepad.

What turned from a scribble on some paper has become one of the fastest growing recruitment companies this space has ever seen.

In the matter of 15 months we went from $0 to multi million dollar valuation, physical offices and double digit team, with zero funding.

I wrote every single detail down and read it back like a script to a movie again and again until it started to hapen.

DealFuel has never been just a way to make money.

It was something I built mentally during periods of my life where externally I had absolutely nothing.

But during that time, I had this overwhelming belief that this idea would change my life.

I did other things since, but I would always find myself glancing at the scribbles in that notebook until I could not deny the itch that needed to be scratched.

This third acquisition is proof that DealFuel is no longer just an idea I believed in privately.

It’s become an undeniable force in this industry.

We're building a company with enough pull that the entire market feels its presence.

You cannot discuss sales recruitment without our name in it now.

The mission continues to become the premium provider for sales recruiting, and we will leave no stone unturned in this pursuit.

To all our existing clients, this further strengthens our position with even more high calibre candidates, and for sales reps, our flow of opportunity is stronger than it's ever been.

[Devantae Masaun @devantae_masaun]

New Feature : AI Profile Creator

Users can drop their linkedIn or resume -> AI fills the sales profile (companies, roles, deal sizes, industries) -> review and ship. ~15min editing now takes 15 seconds ✅

[Bruno Kloss @klossec_]

@devantae_masaun The wins channel makes everyone else's "case study page" look like a draft

[Bruno Kloss @klossec_]

@devantae_masaun DealFuel train is at full steam, hop on or get left at the station!!

[Devantae Masaun @devantae_masaun]

DealFuel expands into Field Sales Positions.

We now have full placement coverage across every aspect of sales.

We've now successfully staffed reps into :

- High Ticket Closers
- Appointment Setters
- B2B Account Execs
- B2B SDRs
- Sales Managers
- Enterprise Account Exec
- Full Cycle Sales Reps
- Field Sales Reps
- VP Of Sales

We are expanding in every capacity. Our team has 3x. Since December, our placement volume has doubled, and our revenue has jumped 40%+ MOM.

SEE YOU AT THE TOP!

[Bruno Kloss @klossec_]

@devantae_masaun Nonprofit fundraising space with zero real competition, $1B+ raised through the platform, and a comp plan that actually pays. If you know the nonprofit world this is worth a serious look.

[Bruno Kloss @klossec_]

@devantae_masaun number 2 is the one I keep seeing. no process, hire someone, blame the rep. rinse repeat

[Devantae Masaun @devantae_masaun]

** If you’re about to recruit sales people soon I’d recommend reading the rest of this **

For context, I spend all day speaking to businesses about recruitment and placed over 750 sales reps in the last 15 months.

We’ve become the go to recruitment shop for recruitment and through that I have a finger all over the pulse.

I’ve noticed reoccurring patterns on success and failure within the space.

I can tell instantly why firms make mistakes and it’s usually NOT because they pick bad people.

They mess up because they misunderstand what they actually need.

Some of most clear signs you’re probably about to make the wrong sales hire:

1. You’re hiring for pedigree, not environment fit

A rep from a £100M company isn’t automatically better.

I see this misconception all the time.

They’ve just operated in a completely different environment.

Inbound flow, brand equity with established processes

Drop that same rep into a £5M startup with less structure and suddenly everything breaks.

It’s a diff game and requires a diff skillset.

2. You’re hiring before you have a process

If you can’t clearly explain how a deal moves from first touch to close…

Why would a new hire figure it out for you?

They won’t.

You’re not hiring a miracle worker.

You’re hiring someone to execute on a system.

No system = no consistency.

If the hire relies on finding a unicorn to make the process, you need to roll up your sleeves first.

3. You’re hiring a closer when you actually need a builder

At $3-5M, you don’t need someone to just “take calls and close”.

You need someone who can:

- Generate pipeline
- Refine messaging
- Figure out what actually converts and still close deals

That’s a completely different profile.

Most companies hire too narrow and wonder why it doesn’t work.

They also don’t pay the right rate for that skill set.

You won’t hire a builder on a closers comp. The candidate you need will be invisible with the wrong incentive plan.

—

One great hire can change the trajectory of your company.

One wrong hire can set you back 6-12 months.

And most founders don’t realise which one they’ve made until it’s too late.

If you’re hiring sales people and need any advice feel free to DM me and ask.

I don’t care if you want to try it yourself first either, it only makes what we do even more compelling when you’ve experienced the process alone.

[Bruno Kloss @klossec_]

@devantae_masaun Proud to be in the trenches building this.

Watching DealFuel go from placements to platform to now consolidating the market - the trajectory speaks for itself.

We're building something the industry hasn't seen before.

Brick by brick.

[Devantae Masaun @devantae_masaun]

ANNOUNCEMENT : DealFuel Acquired Closify 🤝

Full Circle.

Years ago, before DealFuel had a logo, a landing page, or a single placement… it was just an idea in my head.

Back then, I was still a salesperson.

I remember coming across Closify for the first time when @alexheiden ran it.

Most people, when they see someone building in the same space as them, feel threatened. I didn’t. I felt validated.

Seeing Closify win gave me confirmation that the problem was real.

That recruitment in the online sales world was broken.

That companies needed better talent. That reps needed better opportunities. It proved the market existed.

It didn’t discourage me one bit, It inspired me to take an idea in my head, to a notebook of schemes and eventually into 800+ successful placements in 15 months.

Every time I watched their momentum build, every time I saw them carving out space in the industry, I walked away thinking

“This works. And I can build it differently. I can build it stronger.”

I always believed DealFuel wasn’t just another recruitment company.

We weren’t trying to participate in the space. We were building the missing piece.

The friction, the standards, the vetting, the A-player ecosystem.

The infrastructure that would turn recruitment from a transaction into a movement.

To put this into perspective last month DealFuel staffed a record number of placements and we saw reps surpass over $10M in comms earned collectively.

Just last month we had a sales rep make over $100,000 in a single month. He collected near $1M for the client who paid us for the hire.

We see entire 7-8 figure organisations that are exclusively staffed by us.

I met with a client in London before Christmas who did $12M in 2025. Full company staffed from us.

We are consolidating the market. We are raising the standard.

We are building the undisputed champion in online sales recruitment.

Fast forward to today.

DealFuel has officially finalized the acquisition of Closify with @Lukealexxander .

The same company that once validated the dream… is now part of the mission.

This is our second acquisition in six months.

We’re not diversifying. We’re doubling down.

Recruitment is not a side lane for me, it’s the arena.

There’s something powerful about this moment.

Not because of the acquisition itself, but because of what it represents.

It represents the long game. It represents belief before proof. It represents doing something different. Zigging when everyone zags.

Closify helped shape the space. DealFuel is here to define its future.

To everyone who’s been watching my journey since the early days when this was just cold calls, vision, and delusional optimism understand this:

I’ve only just started. My ascension in last 3 years from just a sales rep to where I am is unique.

But the next step up to $100M recruitment giant will be better.

Brick by brick. Relentlessly. Unapologetically.

The takeover continues.

Been pleasure getting this deal done with @Lukealexxander and wish him nothing but success with his future endeavours.

[Bruno Kloss @klossec_]

@devantae_masaun 🚀🚀

[Devantae Masaun @devantae_masaun]

The DealFuel “Reborn” era officially starts today.

I have a several new major updates to release and this is the first one.

A totally new candidate platform!

For all existing members, the update is 100% free.

Log in and you’ll see the new version is already live.

This is a full rebuild from the ground up. This is not not a patch. I deployed our developers to completely build it again.

It’s sleeker, faster and built for even better conversion.

What’s new:

• Premium dark theme : Refined blacks, soft whites, and customisable themes

• Redesigned profiles : Hero section, structured tabs, floating editor, animated stats

• Revamped analytics dashboard :
Live visitors, interactive charts, traffic sources, geo insights

• Polished animations : Subtle transitions and smooth fade-ins across the platform

• Mobile-first design : Scales cleanly on all screen sizes, optimised for performance

———

DealFuel 2.0 pricing will increase without warning very soon. I’m not doing some stupid fucking launch either.

All existing users are permanently grandfathered into:

• The redesign
• Upcoming milestone feature in the full roadmap

If you want your investment to age like a fine wine now’s the time .

Not to mention the number of active roles with $150,000+ OTEs hiring……

[Devantae Masaun @devantae_masaun]

When I sell DealFuel for $100M, don’t ever call it luck. Posts like this from a year ago are a reminder.

This was built brick by brick, with my bare hands.

A year ago when we were just getting started to sign accounts I was cold calling, sending personalised 15–20 min Looms, and grinding outbound just to get companies over the line.

I’d stay in the office until 4-5am , working 16 hour days, 7 days a week.

Now the pieces are starting to connect.

After Twelve months of uphill slog and I can finally see the summit a little more clearly.

But when it’s all said and done, remember this post.

Remember all the others too.

Remember the fact I started this all at 17 as a cold caller.

Remember I retired my parents and set my family up by mastering how to sell.

Remember that I’ve never strayed off the path and kept a decade of pure dedication.

Remember how I forced myself into rooms with the doors bolted shut.

Remember how I took all my people up with me.

And make sure you never forget how what I’ve built has changed the trajectory of thousands of people’s lives.

My life story keeps repeating itself but just with bigger stakes.

No hand outs, no luck and ALL hustle. But when it rains, it pours like a motherfucker.

If you ever want a real case study of what it looks like to go from nothing into something then take a look.

I don’t need it easy, because I’ll make it happen regardless what I have to endure.

[Devantae Masaun @devantae_masaun]

4,392 wins.

But here two from the other day:

Joshua passed $20,000 comms with 10 days to go in the. Into and Cillian just snagged $30,000+ OTE role

[Devantae Masaun @devantae_masaun]

8 new SDR roles onboarded to DealFuel before I even got out of bed.

Nobody can fuck with us right now.

We’ve got over 30 active positions THIS week alone.

B2B closing roles, B2C closing roles, DM setters, and fuck loads of setter positions.

We’re taking over recruitment.

[Bruno Kloss @klossec_]

@Rasmic Convex doesn't allow kebab-case 😭😭

[Devantae Masaun @devantae_masaun]

3 years ago : DealFuel was an idea in my notebook.

2 years ago : It was a discussion with a developer.

1 year ago : It became a reality.

Today : DealFuel is the disruptive company to enter the recruitment space.

Even the two letters “DF” has association to me. The brand has equity.

You can run, but you can’t hide. When I said I’m going to take over this space I meant it.

All hiring rivers will flow through DealFuel. Whether you’re a sales rep looking for an opportunity or a company trying to hire them.

You will have to speak to me.

Mark my words I’ll control this entire space soon enough.

Total pleasure doing this deal with @garrettcmpbll - class act. Pushed for terms that guaranteed his clients passed over are all looked after over trying to squeeze an extra few thousands dollars. All the best in your next venture.

[Devantae Masaun @devantae_masaun]

You can upload testimonials to your DealFuel Pro profile with one click and add descriptions for context.

You can tell someone how amazing you are… or you can show them.

Receipts are undeniable. It’s the reason I was able to grow a strong following fast. I posted proof of $250-500,000 deals (check my feed).

DealFuel Pro will completely replace the traditional CV and Loom applications.

Why would you ever send one of them when you can send your own web page optimised to make you look like the dogs bollox.

This sets you apart from everyone else applying for a role.

Reps have used there outbound pro profiles to secure roles with large Y Combinator and billion dollar businesses.

DealFuel standard access is $495 and the Pro outbound profile is $199 bump.

You own this asset for life. Your profile hosted on its own custom URL you can share anywhere.

If you want to secure a 6 figure+ sales role this should be mandatory.

[Bruno Kloss @klossec_]

@rasmic Any Keychron keyboard, you won't look back. I personally like the Q1 Max and Q0 Max (numpad). Their QMK/VIA support is a nice touch