Must-read if you want to promote an app or sell any product on TikTok or IG.
And here are a few updates based on my experience. The 4 best methods I’ve seen for beginners are:
1. TikTok slideshows
Easy to make and capable of getting high views, but harder to convert into paying users.
2. AI influencers
Usually convert better, but they’re quite expensive and take a lot of time to build a proper workflow and scale an AI UGC army.
3. Hiring influencers
Works pretty well, but the downside is that it costs a lot of money. Sometimes influencers put in minimal effort, so you need strong quality control. It’s also very time-consuming to DM people individually, search for, and filter high-quality influencers.
4. Paid ads
The biggest advantage is that you can scale MRR very quickly. But the downside is lower profit margins, and you need to choose the right app niche with high conversion rates to stay profitable while running ads.
Each method has tradeoffs. The best strategy is usually combining multiple distribution channels together. 😌
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