This is our branding process that we use time and time again.
1. The Workshop
Before touching any design, we sit down with the founder and their team.
We ask about their company values, who they're building for, their competitors, and how they want the brand to be perceived in the market.
We use this session for the second phase.
2. Strategy & Direction
After the workshop, we write a full strategy report.
This is where we define brand positioning, communication style, and the elevator speech: how the company explains what they do in one sentence. We then pair it with the design direction we want to take the project.
This is an example from one of the leading prop tech companies in Hong Kong!
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Bold visuals. Clean design. Stories that stay.
GPT image 2 on ChatGPT
prompt:
This must feel like a real professional brand guideline board
CORE RULE:
Everything must be derived from the uploaded logo:
- colors
- style
- tone
- personality
No generic outputs.
STRUCTURE (VERY IMPORTANT):
Vertical 4:5 poster
Multi-layered grid system
Dense but clean composition
TOP SECTION:
- Brand name (clean typography)
- Short brand statement (max 6 words)
- 3-word brand identity (e.g. “Modern / Bold / Minimal”)
COLOR SYSTEM (ADVANCED):
- Primary palette (3–5 colors)
- Secondary palette (3–5 colors)
- Accent colors
For each:
- large color blocks
- HEX codes (short)
- usage indicators (primary / highlight / background)
Add:
- gradient examples
- color combinations
TYPOGRAPHY SYSTEM:
- Headline font style
- Subheadline style
- Body text style
Show:
- real text examples (short phrases)
- hierarchy clearly visible
VISUAL LANGUAGE:
Define:
- image style (editorial, cinematic, minimal, etc.)
- lighting direction
- texture / material inspiration
Show:
- 3–5 visual tiles (image-style previews)
BRAND APPLICATIONS (VERY IMPORTANT):
Show multiple realistic mockups:
- product packaging
- website hero section
- mobile UI screen
- social media posts (3 variations)
- business card
- billboard or ad
Each must feel consistent with the brand.
LAYOUT SYSTEM:
- UI blocks
- card components
- spacing system
Show:
- buttons, cards, layout examples
ICONOGRAPHY:
- 6–10 icons in brand style
- consistent line / fill style
PATTERNS & ELEMENTS:
- background patterns
- decorative shapes
- visual motifs derived from logo
MICRO DETAILS (TO SHOW POWER):
- shadows
- material textures
- reflections
- depth layers
VISUAL STYLE (CRITICAL):
- modern editorial + tech design hybrid
- extremely clean but information-rich
- layered composition
- strong hierarchy
Typography:
- bold titles
- clean supporting text
DEPTH:
- 30–50 visual elements total
- mix of large + small components
- dense but organized
IMPORTANT RULES:
- no empty space
- no generic placeholders
- everything must feel intentional
- all elements must visually connect
FINAL FEEL:
Like:
- a Behance top project
- a real agency brand guideline board
- something clients would pay for
NOT:
- basic
- minimal
- template-like
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Prompt:
A professional fashion catalog layout on a textured cream and deep maroon-red background. The main heading on the left reads "A&H PREMIUM" in a rich maroon color, using a mix of a bold sans-serif font and a sophisticated grey script font. Below the heading is a full-length photo of a smiling woman wearing an A-line red kurta with off-white abstract floral and geometric prints, and a textured off-white V-neck placket. She wears traditional gold jhumka earrings and a gold bracelet. Below her photo, on the left, are two sections with small icons: "AVAILABLE COLORS" with four color circles (Red, Blue, Green, Black), and "SIZES AVAILABLE" with five size icons (XS, S, M, L, XL). The bottom-left corner has a small dotted texture grid. The right column (the maroon-red background) contains three stacked smaller inset photos of the same woman. The top inset is a close-up of her upper body in the same outfit, hands clasped. The middle inset shows her full body from a three-quarter back view, modeling the dress. The bottom inset shows her full body from a three-quarter front view, matching the main image. The overall style is clean, modern, and professional.
Google Gemini Nano Banana pro
Prompt 👇
A high-resolution, photorealistic three-panel composition featuring a woman with long, voluminous wavy brown hair and elegant features, integrated into an abstract mixed-media collage background.
Panel Layout:
Left Panel (Vertical, full height):
A tall portrait of the woman looking upwards at a dramatic angle, wearing a mustard yellow turtleneck. Cinematic lighting highlights her face and hair, with strong shadows and depth.
Top Right Panel (Square):
A close-up angled side profile, soft gaze to the right, wearing a black modern blazer with minimal jewelry. Expression is calm and confident.
Bottom Right Panel (Square):
A slightly top-down perspective, playful yet elegant pose, wearing a white textured dress, subtle smile, natural lighting.
Art Style & Background (applies to all panels):
The image is layered with an abstract mixed-media collage background incorporating geometric shapes like circles and rectangles in ochre, burnt orange, and charcoal grey. Include textural elements such as vintage parchment paper, blueprint-style technical sketches, and subtle floral etchings. Use a flat graphic design overlay that partially blends into each outfit, seamlessly merging the 3D subject with 2D modernist art.
Overall Style:
Cinematic lighting, fine art photography aesthetic, ultra-detailed, 8K resolution, modern editorial fashion magazine layout.
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💬 Comment “TikTok”
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One of the coolest prompts :
Prompt: A black and white photograph shows the blurred silhouette of a [SUBJECT] behind a frosted or translucent surface. The [PART] is sharply defined and pressed against the surface, creating a stark contrast with the rest of the hazy, indistinct figure. The background is a soft gradient of gray tones, enhancing the mysterious and artistic atmosphere
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