Alexander Kemperman | $50M+ Creative Strategy

I creep into the mind of my prospect, transform into them, and only then I create creatives that never fail. Oh, and I also post video's about this ↓

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

After $50M in spend behind my creatives,

After 2 years as an in-house lead creative strategist, 2 years at an agency, and 2 brands of my own,

I decided I wanted to share the info that's in my 🧠

https://t.co/2lhCQVgMkT

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@CarlWeische A proper unique mechanism has to instantly deliver hope to the prospect to reach their perceived value in less effort and less time than any other solution they have either tried or haven't tried yet

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@kasper_dolk For prelanders, it also works if you have the eyes read one direction only. Which is downwards.

Don't stack too much horizontally on a prelander, friction :P.

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@Salifsibane16 If you want to grab a drink, workout at Omni or a boxing session with a PT at Soma, hook me up. Can talk creative, funnels and life afterwards

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@jordanhill11 Perfect, glad this works for you. I also sold out 2 weekends ago. My supplier (ex they were terrible) said it would took 6 weeks for 1000 pieces. I had someone else do it for 5000 pieces in 1 week.

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@hustlingforgood Heb je gedm’d!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

Asked an editor from the Philippines for an example of an ad in the wellness niche that he made...

Interesting.

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@jforjacob sorry I've read this three times and I don't understand what you're saying

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@ecomalven Keep it up!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@obviceo You can create a link which you send to your influencers so they can connect all their socials/give you whitelisting access in one push of a button. Very convenient for them as they tend to not understand how to do it otherwise!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@obviceo https://t.co/LtYd37SgoF is perfect to speed up the process

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@niakjaw Once made one of the best video ads for ICON Amsterdam. Scripted it and did the voiceover myself. Was tough but we made it work haha.

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

I'm not lying if I say that I literally dream about advertorials..

I've written an unhealthy amount, north of hundreds.

And the ones that scaled, were all built on the exact same 3 pillars.

If you apply this to any prelander or creative, you're guaranteed to have a higher winrate.

Uploaded a video about it 5 minutes ago, click here to watch it: https://t.co/06BZ0cz1eO

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@gioblaze0069 AdLibNote extension is free and you can download with one push of a button

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@bits_pacy55426 https://t.co/aOvCpTMcy6 here you go!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

Sorry but I'm not gatekeeping again

Post-it ad creatives are ripping it for me and can be made ultra-realistic in under 5 minutes using Claude & Nano Banana 2

I just made a video where we make these creatives and where I leak my strategy and the exact prompts I use for free

Link is in the comments.

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@Dee_copystarr Sorry my PM is flooded, checking today!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@conortrains Keep it up man!

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@ecomstreur Kwadijk tijden waren goeie tijden

[Alexander Kemperman | $50M+ Creative Strategy @kmprmn]

@talesreisa I've been doing this for years now because it's just my personality. If something (like a convo) feels forced, that's where it stops. No hard feelings but I'd rather preserve the energy for the both of us so this post hit home!