Keith Niedermeier

Clinical Professor of Marketing, mentor, speaker, writer, musician, international traveler

[Keith Niedermeier @kniederme]

I have a couple quotes in this interesting @marketingdive article on brand presence on @Roblox and the #Metaverse https://t.co/m3IPMZnHH7

[Indiana University Kelley School of Business @KelleySchool]

Regardless of major, Kelley-Bloomington students receive a top 10 educational experience. Eight of our majors are ranked in the top 10 by U.S. News & World Report.

[Keith Niedermeier @kniederme]

Laura Fruitman @lpfruitman gave an inspiring talk to my @wharton marketing students about purpose brand @RightToShower @Unilever #inspiring

[Keith Niedermeier @kniederme]

I love responsible corporate citizenship . Go Dolphins!
https://t.co/iB3GWz1yCM

[Keith Niedermeier @kniederme]

My former student Victoria Sakal breaks down the newly revealed Brand Z 100. Innovation+Experience! #Apple is tops again! #notsurprised #brandzusa2019

[Keith Niedermeier @kniederme]

Here is a quick 9-minute podcast from Marketing Matters (Sirius XM 132) with @barbarakahn and I interviewing Claudia Townsend @ProfTownsend about how aesthetics (both pretty and ugly) impacts buying. https://t.co/IXhI02hLRV

[Keith Niedermeier @kniederme]

@ReverendGuitars Hey guys! I throw you some love at 6:55 of this podcast https://t.co/DnPW71cBYk

[Keith Niedermeier @kniederme]

Hear some of my views on Gibson's bankruptcy! The Podcast also features the always insightful @amreed2 https://t.co/bWhIg9tg5p

[Keith Niedermeier @kniederme]

CLV getting into the mainstream! I agree with @faderp, all customers are NOT created equally - no customer should be treated poorly, but only VIPs should be treated like VIPs https://t.co/pZqKWe3OKI

[Keith Niedermeier @kniederme]

Bravo @GoldmanSachs & @jpmorgan The anxiety this banking early recruiting causes is awful. We need consulting to follow suit. https://t.co/4wAiQ7UKvD

[Keith Niedermeier @kniederme]

All the money in my WeChat wallet is getting killed! 😆Come on @WeChatApp and REALLY make it work with foreign bank cards https://t.co/rvVvQbb5m9

[Keith Niedermeier @kniederme]

Did Nike make you the right decision? “Yes. Yes. And yes.” Says @amreed2 We will disusss in MKTG 101 today!

[Keith Niedermeier @kniederme]

I will be co-hosting "Marketing Matters" on SiriusXM 132 @bizradio132 with Barbara Kahn @barbarakahn from 5-7pm today! I will be discussing trends in China at 6pm! You can call into the show at 1-844-WHARTON. Thanks to @amreed2 for letting me occupy his seat this week!

[Keith Niedermeier @kniederme]

I presented the Kahn Retailing Success Matrix at Peking U today. I got to intro the concept in Asia before @barbarakahn did. It’s that new 👍

[Keith Niedermeier @kniederme]

@d_mccar @Wharton @PKU1898 @faderp @second_measure @ZodiacMetrics I was presenting at Peking U. That’s. My slide

[Keith Niedermeier @kniederme]

Spreading the word on customer analytics, customer based corporate valuation, and @Wharton awesomeness in China @PKU1898!! @faderp @d_mccar @second_measure @ZodiacMetrics

[Wharton Undergrad @WhartonUGR]

Congrats to our @musepenn students on their success in a range of competitions at the AMA International Collegiate Conference this past week!

[Keith Niedermeier @kniederme]

Super fun to chat with @amreed2 on @BizRadio111 about Wharton Marketing students winning international case competitions! https://t.co/izeVfVGwhH

[Wharton Undergrad @WhartonUGR]

Congrats to Yana Kaplun, W18; Caroline Li, W19; Steven Androphy, W19; and Kenneth Ye, W18, for placing third at the McGIll Management International Case Competition in Montreal last week! #Penn18 #Penn19

[Keith Niedermeier @kniederme]

Very proud of my team! https://t.co/n4EaMQcXjc

[Wharton Undergrad @WhartonUGR]

Congrats to Anita Wang, W18; Elaine Chen, W18; Chris Oh, W19; and Jennifer Li, W18 (and to coach Prof. @kniederme) for placing first at the USC Marshall International Case Competition! #Penn18 #Penn19