Anubhav Srivastava

Founder & CEO | Uptales:The Systems Platform | Productize your IP’s and Frameworks

[Anubhav Srivastava @knowledgemart]

Building a DTC product? I guarantee you'll fail.

If you don't know:
• 2-5% of free users ever convert to paid
• brands lose ~$29 on every new customer
• acquisition costs are up 222% in 8 years

10 mistakes that kill DTC brands:
⇒ Overbuilding
⇒ Chasing virality
⇒ Ignoring retention math
⇒ Renting audiences from Meta
⇒ Scaling ad spend without PMF
⇒ Discounting your way to growth
⇒ Confusing gross margin with profit
⇒ Treating free users as paid customers
⇒ Building what customers applaud, not buy
⇒ Launching without knowing who will pay you and why

Do yourself a favor: ask people what they'll pay you for.

Their priorities changed. You cancel the $9 trial. You read 3 Reddit threads before a $30 buy. So does your customer.

[Anubhav Srivastava @knowledgemart]

Feeling like an impostor?

Congratulations. You qualify to be a founder.

[Anubhav Srivastava @knowledgemart]

Stay off social media: life is 50% sorted.

Keep only people who are the same in front of you and behind your back: now it's 80%.

The last 20% is yours to fight for. And you won't win every battle.

Such is life.

Yes, I posted this on social media. This post lives in my 20%.

[VocaTales @vocatales]

Propaganda we're not falling for: "Avoid all clichés when writing."

Don't fear clichés. Outgrow them.

They can be shortcuts or starting points. What matters is how you add substance to them.

#writingadvice #storytelling

[Anubhav Srivastava @knowledgemart]

World’s busiest bridge. Couldn’t ask for a better view. This is what you get when flight to Newark is cancelled and you fly in and out of LaGuardia.

George Washington bridge simply symbolizes hustle and resilience for me.

[Anubhav Srivastava @knowledgemart]

Our first explainer. All-in-one creative platform.

[VocaTales @vocatales]

Say goodbye to blank page syndrome. No more getting stuck or losing ideas mid-draft. VocaTales helps you turn bursts of inspiration into finished work - fast. Built by creatives, for creatives, it's changing how stories come to life.

#WritingCommunity

[VocaTales @vocatales]

Say goodbye to blank page syndrome. No more getting stuck or losing ideas mid-draft. VocaTales helps you turn bursts of inspiration into finished work - fast. Built by creatives, for creatives, it's changing how stories come to life.

#WritingCommunity

[VocaTales @vocatales]

Our storytelling software isn't just for novels - it's perfect for mapping out any arc. Even the awkward ones.

#WritingCommunity #storytelling #ValentinesDay

[VocaTales @vocatales]

We just launched the VocaTales blog at https://t.co/cJUKAqLcje.

Fresh insights, & tips on writing, plus blogs by master storytellers to inspire your creative journey. 🚀

#WritingCo #amwriting

[Anubhav Srivastava @knowledgemart]

Something fun and exciting to read.

[VocaTales @vocatales]

We're revealing an overlooked process: how is great AI-powered writing actually created? Is it worth it? Read our latest Bionic Blog to toggle between our AI-powered final product and the complete list of edits - then judge for yourself.

https://t.co/qKonzyiUWd

#AIforwriters

[VocaTales @vocatales]

VocaTales began in Chicago. As the city turns 188, we celebrate its rich history and stories while looking to the future.

Here's to Chicago, its stories, and the ones VocaTales will help bring to life here and beyond!

#Chicago

[VocaTales @vocatales]

We're a team of writers: we can say it. We’re hard to please! That’s why, as VocaTales, we're committed to creating a platform that offers the flexibility to take users from ideas to outcome.

No steep learning curve. No more (IRL) sticky note mess.

#writers #writingcommunity

[VocaTales @vocatales]

Voca’s sunrise alarm clock has been a lifesaver this winter, especially with so many deadlines creeping up!

#WritersCommunity #AmWriting #WritersLife

[Anubhav Srivastava @knowledgemart]

Build the most swoon-worthy story or build your solo epic with you as the MC. HV’Day!

#ValentinesDay

[VocaTales @vocatales]

Our storytelling software isn't just for novels - it's perfect for mapping out any arc. Even the awkward ones.

#WritingCommunity #storytelling #ValentinesDay

[VocaTales @vocatales]

Brb, writing some Severance fanfiction after catching up on today's episode!

#severance #severancetvshow #writerscommunity

[Anubhav Srivastava @knowledgemart]

"I have a dream."

Dr. King’s speech wasn’t just a call for change—it was a masterclass in storytelling.

He started with the why, igniting a movement with purpose and vision.

Every creator, every storyteller, every voice can spark change.

What’s your why?
#MLKJrDay #StartWithWhy #VocaTales

[VocaTales @vocatales]

Every day is a chance to start a new story—but who doesn’t love a special occasion? In 2025, we’re making this the year of users.

📌Goal: Touch 10,000 storytellers with fresh tools, templates, and opportunities—and connect stories to publishing deals.

#Storytelling #2025Goals

[Anubhav Srivastava @knowledgemart]

Calling all storytellers.

[VocaTales @vocatales]

Every day is a chance to start a new story—but who doesn’t love a special occasion? In 2025, we’re making this the year of users.

📌Goal: Touch 10,000 storytellers with fresh tools, templates, and opportunities—and connect stories to publishing deals.

#Storytelling #2025Goals

[Anubhav Srivastava @knowledgemart]

"It’s the guy who is willing to die for that inch that wins. Because that’s what living is." Let’s make 2025 the year we claw our way to the top, one fight, one inch at a time.

Here’s to a year of fighting for the inches that truly matter.

#HappyNewYear #SaturdayVibes #vocatales

[Anubhav Srivastava @knowledgemart]

@startupsharma Ofcourse. Some on repeat. Books start the best and most meaningful conversations when I travel. And then I do audio. Digital is only for shorter content consumption like newsletters, blogs, founder lessons and then some news.