Robert V. Kozinets

Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methods

[Robert V. Kozinets @Kozinets]

Big news: Book 4 is out, so we're celebrating by discounting Book 1! 📚 "Defining Fandom" is on sale for $1.99 (down from $9.99) until Saturday morning. If you study digital culture or fan marketing, start here: 👉
https://t.co/uEslfN9eWQ
#Fandom #AcademicTwitter #KindleDeal

[Robert V. Kozinets @Kozinets]

I'm delighted to announce that Book 2 in the Frames of Fandom series, Fandom as Audience, is now available. You can read more about the series and the new book in these blog posts, where Henry and I were interviewed by Paul Booth and Rukmini Pande.
https://t.co/bmlRUoYpPv

[Robert V. Kozinets @Kozinets]

"Fandom isn't fringe-it's foundational. This is the starting place for this book series. to take fandom seriously as a participatory civic force. Brand fandom. Celebrity fandom. Sports and music, political and historical fandoms. Ubiquitous & a force to be reckoned with: fandom"

[Robert V. Kozinets @Kozinets]

@henryjenkins and I have been developing the content for these books together for many years and co-taught the course these books were based on. It's been a pleasure working with him.

[Robert V. Kozinets @Kozinets]

Nature (i.e., cats vs. snakes) is frigging amazing.

[Nature is Amazing ☘️ @AMAZlNGNATURE]

Cat saves her kittens from cobra attack

[Robert V. Kozinets @Kozinets]

@JeromeAdamsMD @Marriott @HiltonHotels If you are 16 in France, you are in. 21 is stupid, and probably driven by dumb 21 year old drinking limits that no one here follows anyways. Move it all back to 18 or 19 maximum. https://t.co/Mj1jYJA7Ft.

[Robert V. Kozinets @Kozinets]

Merci, Carney! First week of Canada's new PM.

[Mark Carney @MarkJCarney]

We’re expanding the Canadian Dental Care Plan. Starting today, Canadians aged 55-64 can apply. In the coming weeks, applications will open to Canadians aged 18-54.

Because of this plan, millions of people can now afford to see a dentist — some for the first time in decades. Soon, millions more will get that same care.

[Robert V. Kozinets @Kozinets]

"Demand" for a sense of connection or belonging is an interestingly economic social concept. Is there "demand" for community? Is there also a supply?

[Roman Helmet Guy @romanhelmetguy]

Zuckerberg explaining how Meta is creating personalized AI friends to supplement your real ones: “The average American has 3 friends, but has demand for 15.”

[Robert V. Kozinets @Kozinets]

Think about why an influencer with a huge audience who gives your clothing or housewares product 3 full seconds of her livestream might be worth $19 million in one week.

[Interesting things @awkwardgoogle]

A Chinese live streamer who spends only 3 seconds promoting product made $18.7 million in just 7 days!

[Interesting things @awkwardgoogle]

A Chinese live streamer who spends only 3 seconds promoting product made $18.7 million in just 7 days!

[Netnocon @netnocon]

We are looking forward to #Netnocon25 ! Thank you for sharing your stories @AlexPowierska @LucinaOdoi @alimohamedswed1, Maria Augusta Ribeiro via @Kozinets @netnographic #netnography

[Robert V. Kozinets @Kozinets]

Cyborgs in gen-AI adult entertainment? At HICSS this year, Rachel Ashman and I presented our research on the topic, available on @ResearchGate: https://t.co/XBGevRdcSA

[Netnocon @netnocon]

Less than one Month Left! Submit Your #Netnocon25 Abstracts for #Netnocon 2025 by December 9, 2024 🚨 | #callforpapers meet @Kozinets via @KedgeBS #netnography

https://t.co/AJcjpCtWyq

[Robert V. Kozinets @Kozinets]

I'm very grateful to the Centre for Research on Economic Relations (CER) in Sundsvall, Sweden for choosing me to receive the Economics Research Foundation Research Award for 2024. This is a big honor and a huge surprise!

[David Wallace-Wells @dwallacewells]

“We are on the brink of an irreversible climate disaster. This is a global emergency beyond any doubt. Much of the very fabric of life on Earth is imperiled. We are stepping into a critical and unpredictable new phase of the climate crisis.” https://t.co/dFlDchwgyb

[Netnocon @netnocon]

🎓📢 Calling all #Master’s & #PhD students! Apply for a #NETNOCON25 scholarship and get free conference registration + accommodation in #Marseille! 🌍
#pleaseshare ✨
📅 Deadline: Dec 15
🔗https://t.co/d8AnlFlnG5
#Netnography #Scholarships via @Kozinets @netnographic @KedgeBS

[Mariam Humayun @MariamHu]

"Words are a type of action. Words get institutionalized. Maybe there's room to move from being 'consumers' to 'conservers'." @Kozinets at his #ACR2024 Fellows Address @aconsres

Or as Klingons would say: why consume when you can honor the resources? 🖖

[Robert V. Kozinets @Kozinets]

What I love most about this Hermosa Beach lawn sign is not the message. It's not the color. Not the glitter (real glitter, btw). It's the "and Tim!" stamp just like Barbie had for her Ken. The whole rhing is really fun.

[Sandrine PromTep @SandrinePromTep]

New methodology book from @Kozinets Researching AI chatbots, platforms and the metaverse: understanding today’s netnography - https://t.co/1kKXLC0ZCp #ScholarAlerts

[Netnocon @netnocon]

🚀 Calling all netnographers! Get ready to "Get Creative" at #Netnocon25 in Marseille. Submit your papers by December 9th. 🎨🖥️ https://t.co/4F4WU62XiN via @Kozinets @UlrikeGretzel @AleksejHeinze @fuschillogreg @MaleviciusRomas @LenaCavusoglu @netnographic @KedgeBS #netnography