Chief Strategy Officer, Advertiser Perceptions, a market intelligence firm providing leading & emerging media & ad tech brands with actionable insights
@SEP You sat tall in the saddle and led with integrity and brilliance. You always do. It is an honor to know you as a partner and friend before and during your tenure at Twitter.
On Musk's fourth day of overhauling Twitter, he flew to New York. His team met with advertisers, a sign he is keen on allaying their concerns.
https://t.co/lRWklfGqh9
Thank you Rob for the thoughtful letter on behalf of the @wfamarketers , we take our partnership and commitment to Brand Safety and GARM seriously and looking forward to continue to work together!@elonmusk #brandsafety
Well done, Sarah. This is the kind of leadership that will calm the nerves of advertisers and reassure them that @Twitter is still at the forefront of brand safety (aka “people safety”) and suitability and deeply committed to their ongoing work with @RNRakowitz and #GARM
https://t.co/qYlxAMylJl NEW LIVE WEBCAST: Learn how advertisers are preparing for the cookieless future; The role contextual targeting will play; and the benefits advertisers experience using artificial intelligence and machine learning.
Excellent analysis and recommendations from our Nicole Perrin based on @AdPerceptions The Cookieless Future report
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To Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting https://t.co/xtjHo0SCGd @AdExchanger
https://t.co/HO4xT7fqEb More than 60% of Advertisers told us they would downgrade/discontinue a media provider based on TRUST. We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising. #advertising
@SEP@jpmaheu What great news for Twitter and your clients--congratulations, JP!!! You always bring extraordinary knowledge, curiosity, and savvy. Hooray!!
Our latest webinar is based on new data-driven insights and will explore advertisers’ current perceptions and use of first-party identifiers as a meaningful alternative to third-party cookies and Ad IDs. @LiveIntent LiveIntent, Inc.
@zachrodgers@adexchanger You have made a great impact on the ad tech and mar tech landscape. With John, Ryan, and now you departing the mothership, it is, as many are saying, the end of a golden era. Wow, I need to take this in! All the best, my friend. Let's connect again soon!
https://t.co/CGckQXHfFg Now that third-party cookies will survive until 2023, you can relax and prioritize all the things you abandoned in the sprint to alternatives. Or you can feel justified in waiting to act. Right? WRONG!!!
@Derella Congratulations & what a statement about living one's priorities. It's been a great pleasure working with you through the years, witnessing the impact of your leadership. Twitter's customer relationship team could not be in better hands going forward than those of Sarah @SEP