Krishna Soni

chef @saasflashstudio,
manipulating silicon for a living.

[Krishna Soni @krishnadotco]

A lone rider pauses before dark water, beneath a mountain lit at its summit.
It quietly says: the world around you is vast and difficult,
But something in you still wants to cross. https://t.co/pJwKb30tqK

[Krishna Soni @krishnadotco]

@ycocerious 🤣🤣🤣🤣

[Krishna Soni @krishnadotco]

@kunalvg 🦚

[Krishna Soni @krishnadotco]

janmashtami message for 2026 🙌

[Kunal Gandhi @kunalvg]

Parth, it is your dharma to secure frontier model access for your bloodline.

AI blackpilling is for the weak.

[Krishna Soni @krishnadotco]

@buildwithsid 💀

[Krishna Soni @krishnadotco]

tech twt going bonkers over astra.

[Krishna Soni @krishnadotco]

@drummatick

[Krishna Soni @krishnadotco]

astra

[Varun Mayya @waitin4agi_]

Waited4AGi

[Krishna Soni @krishnadotco]

@zarath_dev @Hi_Mrinal tcs 😭

[Krishna Soni @krishnadotco]

I have never printed 'hello world'

[Siddharth @sidsimharaju]

I have never watched friends

[Krishna Soni @krishnadotco]

@zarath_dev @Hi_Mrinal guy she told me not to worry about :!

[Krishna Soni @krishnadotco]

@teerkus filled the form , let me in!!

[Krishna Soni @krishnadotco]

@harshilmathur @airtelindia 🤣🥷

[Krishna Soni @krishnadotco]

this deal will go down as one of the most landmark and strategic move in the AI race.
not just in terms of valuation but oss , local ai , and the even future of nvidia!
save it.

[Krishna Soni @krishnadotco]

@ilavanyajain they always have

[Krishna Soni @krishnadotco]

@parrybtw confused bw crying and laughing on this

[Krishna Soni @krishnadotco]

philosopher era nearing end.
building ( and sharing it here ) begins.

[Krishna Soni @krishnadotco]

best read on growth.

[Vatsal Sanghvi @vatsal_sanghvi]

a lot of discourse around growth, but most of us don’t really understand what “growth” actually means, here are two cents on all things "growth"

there are multiple layers to it -

1/ strategy + positioning + narratives

this is about figuring out the what and why.

- what are we talking about?
- who are we talking to?
- what problem are we solving for them?
- why should they care?
- how are we different?
- what narratives do we want to own?

it also includes:

- the larger plan around launches, campaigns and recurring distribution channels
- planning outreach loops
- deciding which channels to experiment with: twitter, linkedin, instagram, reddit, cold outreach, etc.
- organic vs inorganic: founder-led, ugc, influencers, ads
- deciding what outcomes to optimize for: awareness, views, traffic, sign-ups, demo calls, revenue, etc.

2/ product × marketing

- this is where growth gets built into the product itself
- identifying product loops that can bring in more users
improving activation, retention and referrals
- using product insights to improve targeting and messaging
- working with marketing to shape better narratives based on how users actually behave

this usually becomes more powerful once you have enough users and data to work with

3/ execution

this is about actually getting shit done.

- working with teams or agencies to produce creatives and content
- running launch campaigns and amplification
- closing and managing influencers
- building and running outreach flows
- setting up ads
- publishing, iterating and scaling what works

4/ roles

> growth lead - owns the broader growth strategy, priorities, experiments and outcomes

> content marketer/content strategist
decides/writes/creates/scripts what content should exist, who it is for and how it ladders up to larger narratives

> influencer marketer - finds, negotiates with and manages creators or influencers to drive distribution

> performance marketer -uses paid channels to acquire users and improve metrics like CAC, ROAS and conversion

> content creator - actually makes the content: videos, posts, graphics, scripts, etc

> content writer - actually writes copy and cotnent

> gtm engineer - uses data, automation and software to build scalable distribution and outreach systems

> ugc engineer - builds systems around sourcing, producing, testing and scaling ugc-style content

> growth product manager - works on product changes specifically designed to improve acquisition, activation, retention or monetization

> growth ops - builds the processes, tooling, tracking and operational systems that keep growth running.

> growth intern - everything and anything that is hard for older folks to execute/do

at early-stage startups, these roles are usually free-flowing

the person doing influencer outreach might also be writing content, talking to users and coming up with campaign ideas

the founder might be doing positioning in the morning, writing tweets in the afternoon and setting up ads at night

as companies get bigger, these roles become more specialized because the funnels, channels and loops are better understood

someone doing influencer outreach can say they’re “doing growth” and someone coming up with campaign ideas can also say they’re “doing growth” - and technically, they’re not wrong.

but imo, growth isn’t one job - it’s a spectrum of roles across strategy, product and execution, all trying to answer one question -

how do we systematically get more of the right people to discover, use and keep using what we’re building?

[Krishna Soni @krishnadotco]

you know what. you are all alone.
read that again. even if it makes you uncomfortable. read it. absorb it. earlier it is. the better. and no it's not about gf-bf relations at all of specifically about it.
relationships in general.