Krish

Making you and your business memorable 💙 | Personal branding strategist and lead generation | 50k+ on LinkedIn |

[Krish @krishxbrand]

Find me on LinkedIn: https://t.co/h5bQUxBRAZ

[Filip AF @theoldfilipaf]

I watched a Dan Koe video for the first time in months:

“How to build a better personal brand than 99% of people.”

And I - who’ve been a die-hard fan of Dan Koe:

Disagreed with almost everything he said.

I just kept thinking:

“This all sounds good in theory, but doesn’t work in practise.”

“And how the fuck do you know that?” You may ask.

Because I followed it
For months
And made no progress

I’ve seen others follow it
For months
Making no progress

It was only after I STOPPED following his advice and founded my own methods that I started:

⬦ Growing an engaged audience
⬦ Getting flooded by people in the DMs asking me for advice
⬦ Making money

This is because there’s a fundamental flaw in what Dan preaches:

“Post about all your interests”
“Post about all your ideas but from your perspective”
“You’ll attract like-minded people”

NOOOOOOOOOOOOOOOOOO

You won’t attract anyone with that.

BECAUSE YOUR BRAND IS ALL OVER THE PLACE.

This advice is like putting all foods you think taste good:

⬦ Steak
⬦ Fries
⬦ Ice cream
⬦ Cake
⬦ Tomatoes
⬦ Chocolate
⬦ Garlic sauce

Into a blender, mixing it up, and serving it to people.

Absolutely no one will like that.

Absolutely no one will understand what the fuck they’re consuming.

Just like no one will understand your brand if you post about everything that interests you.

And if they don’t understand what you’re about:

They CAN’T resonate with you
So you’ll attract no one
And you won’t grow

You see this all the time on X:

99% of die-hard Dan Koe fans that follow his advice are losing - hard:

⬦ They’ve stayed at the same audience size for months
⬦ They barely get engagement on their posts
⬦ They’re not making any money

Because they “follow their interests” and post about everything.

Dan Koe doesn’t even practice his advice himself:

⬦ He doesn’t post about everything that interests him
⬦ He has a few core ideas that he consistently hammers again and again in his content
⬦ And if he ever posts about something else than these few core ideas, he always ties it back to them

And this is what ALL successful creators are doing:

⬦ They have a few, core, contrarian ideas that differentiate them from everyone else
⬦ They hammer these in over and over again all over their brand
⬦ They tie all their content back to these core ideas

This makes them memorable

It makes them occupy mental real estate

And it’s the foundation of growing an engaged audience

So:

If you actually want to be successful with personal branding - like Dan Koe, do this:

--------- I ---------

1) Define your content topics

What's your goal with your brand? (what do you want to achieve with it?)
What do you need to be known for to reach that goal?

There are your content topics.

For me:

One of my goals with my brand is that I want to hit $50k/month before turning 25 be helping people with their personal brands.

To reach those goals, I need to be known as the personal brand expert.

So I need to post about personal branding, simple.

(I have other goals and 1-2 other content topics, but I’m only showing one for simplicity’s sake)

--------- II ---------

2) Define your Differentiation Pillars within these topics

So within these topics, what are your unique/controversial ideas that are fundamentally different from your competition’s?

For me, it’s that having an ENGAGED audience is the most important metric in personal branding, and that’s what you should optimise for.

IMPORTANT:

Have MAX 3 main topics and 3 differentiation pillars you post about.

This is to keep your brand coherent, easy to understand, and strong.

If you want to post about something else, do it with no more than 20% of your content and try to always tie it back to these topics and diff pillars.

--------- III ---------

3) GO FUCKING CRAZY WITH THIS

Now, your goal is simple:

Post about your differentiation pillars so much that it’s impossible not to associate you with them.

This makes you take up space in people’s minds - “occupy mental real estate” if you wish, which is the first step to growing an engaged audience.

See what I did there?

Tied it back to my diff pillar.

In almost all my content related to personal branding, I somehow tie it back to this “engaged audience” thing.

And I believe that’s one of the reasons I have such an engaged audience.

This is the foundation of successful branding.

Te videbo in summo.

- Filip

[Dylan @serialsales]

You can be the best salesperson alive

But if your offer sucks, your income is capped

You need to put a lot of time and effort into finding a great offer

Otherwise you’re wasting your skill

[Krish @krishxbrand]

@francis_nayan Email

[Krish @krishxbrand]

@SmuldersStefan SEND

[Krish @krishxbrand]

@nature_between Is there a way to get here by bus

[Krish @krishxbrand]

@alxberman GPT

[Krish @krishxbrand]

@r_sukanya2404 @realBrookNash Credit where it’s due, it’s not just Indians lol. Haven’t you seen the ‘crying ceo’ post on LinkedIn?

[Krish @krishxbrand]

@thecurlypreneur alchemy

[Krish @krishxbrand]

@agarwal__gaurav Send

[Gaurav @agarwal__gaurav]

GPT-4 is 10x better than GPT-3

But 90% of you are missing out on it.

So, I compiled 200+ growth marketing prompts.

And for the next 24 hours, it's free!

To get it, just:

1. Follow me @agarwal__gaurav
2. RT this tweet
3. Reply "Send"

[Krish @krishxbrand]

@ProfitDomain @cbwritescopy DM

[AB @ProfitDomain]

The average reply rate to cold emails is 1-5%. We got close to 20% and added $500K to our client's pipeline in 7 days.

We used a simple but effective email template.

If you want me to send it to you.

1. Follow me @Profitdomain (Must follow)
2. RT this tweet
3. Reply "DM"

[Krish @krishxbrand]

@cbwritescopy Send

[Krish @krishxbrand]

@StraightLineAd $$

[Krish @krishxbrand]

@mayank_sehgal Pretty easy with expressvpn to connect to anywhere. Costs like $100 I think

[Rosemary Egbo @rosemaryegbo]

My client ick has to be micromanagement. I mean, you hired me for my expertise, so why do you want to do the job? 😩

What's your client icks? 🙂

[Robert Allen @robwritescopy]

I went DEEP down a ChatGPT rabbit hole last night

And can now 1000% confirm it will shake up the future of writing and online business forever

Here are 19 of the most...
- interesting
- practical
- and HILARIOUS

... Use cases of ChatGPT prompts I've found so far!

[Krish @krishxbrand]

Creative much?

#chatgpt

[Krish @krishxbrand]

@ShubhamDoesIt Haha yeah, been busy working on something. How are you doing?

[Krish @krishxbrand]

Happy new year! Hope this year gives you a lot of wins to celebrate for life!! 💙