Karla Cook Hesterberg

Content, Blog Network, Editorial @HubSpot. @BatesCollege rhetoric & @Northeastern comms alum. Amateur bread baker. Owner of 2 small, good dogs. Views = mine

[The Hustle @TheHustle]

Are you a fan of Shark Tank?

Are you a fan of prizes?

In honor of the launch of @HubSpot's new Shark Tank rewatch podcast, Another Bite, we’re giving away $5k in tech prizes.

Head here for more on how to enter: https://t.co/DOpl9dU8xJ

[Karla Cook Hesterberg @krla_cook]

@kevintpayne Hi Kevin! Good to hear from you -- I will send you an email today

[Karla Cook Hesterberg @krla_cook]

Are you a freelance marketing writer with SEO experience? I'm launching a new program for the HubSpot Blogs and would love to talk to you!

[Kritika Langhauser (she/her) @_kritika]

Beyond excited to share @HubSpot's inaugural Sustainability Report, highlighting our progress to date in ESG. Read the report and learn more about how we're investing in our people, communities, systems and the environment here: https://t.co/q1Qc4O1hm9

[Yamini Rangan @yaminirangan]

Thank you to everyone for the words of support and congratulations. I’m deeply humbled, grateful, and super excited to take on this new role in partnership with @bhalligan, @dharmesh, and the entire @HubSpot team. Let's get to work! https://t.co/3IvmjOtFpS

[Karla Cook Hesterberg @krla_cook]

A great read from @PamelaBump on the history of Disability Pride --
https://t.co/5CeeCUTLDd

[Dan Shure @dan_shure]

One good reason to publish content that "doesn't covert" or maybe doesn't even get much search traffic directly, is to have a more topically complete site - which could help your more important content rank better.

[Kieran Flanagan 🤘 @searchbrat]

In February we bought a media company.

It's May and we're launching a podcast network.

Here is why we're deciding to invest big in audio.

>> https://t.co/zkpDtmvbW4

[Karla Cook Hesterberg @krla_cook]

Please feel free to contact me or @BradenBecker if you're interested in this opportunity!

[Karla Cook Hesterberg @krla_cook]

.@cforsey1 wrote a great piece on a topic I care a lot about: having a strong SEO strategy doesn't mean your content is automatically soulless and uncreative. You have to work at it, but creativity & SEO can coexist in your strategy: https://t.co/zOZA0LiW3w

[Krystal Wu @HelloKrystalWu]

Today is an exciting day! It’s the start of a new Facebook group by @HubSpot for Marketers! Check out and join Marketers to Marketers for discussions on all things marketing (say that 5x fast)! 🙌🎉🧡
https://t.co/H1CfJWOe3Z

[Jessica Valenti @JessicaValenti]

Hi, I am in a pit of despair https://t.co/eE12gcSuDi

[R/GA @RGA]

You know you're not persuading anyone with your creative rationale when the response is, "You realize we're a company... that has to, like, sell things and make money. Right?"

[Karla Cook Hesterberg @krla_cook]

We’re seeing a new species of innovator emerging in our economy: experience disrupters. These organizations are successfully outmaneuvering their competition by providing excellent experiences. How they sell is why they win. from @bhalligan’s desk https://t.co/7zBojjK9fm

[Karla Cook Hesterberg @krla_cook]

“Inclusion plays a large part in hiring talent, building a productive workforce, and retaining employees” — Flora (Yuan) Wang @feurekaw https://t.co/WuGRaHIOxc

[Karla Cook Hesterberg @krla_cook]

“This past year, we did some things better, made some mistakes and missteps, and ultimately learned a lot about building a company where everyone can do their best work.” — HubSpot https://t.co/BUznYUetJY

[Karla Cook Hesterberg @krla_cook]

"Lots of companies have internal newsletters that nobody reads. We wanted ours to be different." https://t.co/QwdTFAuczx by @bethdunn

[kat gaddy @kat_ambrose]

S/O to the editors who call out the sections of a post they love in addition to the parts that need work. IMO it's just as important to see where you got it right as it is to see where improvements need to be made.

[Karla Cook Hesterberg @krla_cook]

This week marks 5 years @hubspot for me -- no workplace is perfect, but for me, this place comes pretty close. I get to work with smart & kind folks who care deeply about what they do and how they do it. I think I'll stick around for a while.

[R/GA @RGA]

We don't expect people to be able to do every possible job -- design, write, project-manage, code, etc. etc. -- so why do some people expect each post to earn views, drive traffic elsewhere, build brand love, inspire people to share AND buy AND AND