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How to burn 87 years of brand equity in 30 seconds:
A masterclass by Jaguar's new rebrand.
Their new rebrand shows zero cars, plenty of abstract art, and a complete misread of their luxury customer base.
A breakdown of this strategic misstep:
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@cricketplusmem_ Shreyas Iyer makes sense but more experienced and a captain with more trophy, Rajat Patidar, gets omitted and that’s ok????
Your long post lost credibility after that first point.