Arayan Kummar Sharma

Growth × Product Leader | Growth @BCG | Ex Swiggy | Co-founder AHA Taxis (Acquired) | GTM, Experimentation, Product-led Growth Strategy, Venture Building

[Arayan Kummar Sharma @kumar_arayan]

Don’t get over excited or scared!

1. These are self reported numbers
2. The savings reported are at whooping spends of $ 8 million
3. The end states be - professional performance marketing folks using it to be more efficient

[Computer @AskPerplexity]

Perplexity Computer replaced $225K/yr in marketing tools in a single weekend.

We built an AI marketing agent that scans hourly, manages budgets, detects fatigue, and coordinates several campaigns end to end.

In one test run, it made 224 micro-optimizations to our ad stack.

[Arayan Kummar Sharma @kumar_arayan]

@Ronycoder @grok can you summarise this

[Arayan Kummar Sharma @kumar_arayan]

Onboarding is the real product.

The first 3 minutes decide everything.

How fast they understand the value.
How smooth the steps feel.
How little they need to think.

Look at Razorpay.
The setup feels quick and predictable.
You know exactly what to do next.

Look at Swiggy.
Open the app, and within seconds,
You know how to get what you need.

Look at Notion.
The guided templates quietly remove the fear of getting started.

Good onboarding reduces friction.
Great onboarding removes uncertainty.

If a user struggles at the start,
They rarely come back for round two.

[Arayan Kummar Sharma @kumar_arayan]

Some weeks feel heavier than others.

Work piles up.
Life gets busy.
And you barely get time to think.

But somehow, the weekends remind you
that slowing down a little
is also part of moving forward…

[Arayan Kummar Sharma @kumar_arayan]

Drop-offs usually come from micro-frictions:
• Slow OTP
• Cluttered UI
• Extra steps
• Buttons placed where no one looks

Small things break the flow.

People leave when the product makes them work more than they planned.

Remove friction.
Keep the user.

Simple.

[Arayan Kummar Sharma @kumar_arayan]

User behaviour is predictable.
Product friction is not.

Spend enough time observing users and patterns appear.

How they browse.
Where they pause.
What they skip.
Why they stop.

Most users aren’t unpredictable.
Most products are.

1/n

[Arayan Kummar Sharma @kumar_arayan]

So if you’re struggling with people management, it’s okay.
Being bad at it is how you start.
Not working on it is where you lose.
Keep at it. It’s worth it.

[Arayan Kummar Sharma @kumar_arayan]

I’ve been through phases where most people give up:
– Hostile work environments
– Broken systems
– Projects on the verge of collapse
But weirdly, the problem was never the real problem.

[Arayan Kummar Sharma @kumar_arayan]

Most of us get trained to solve problems.
But no one trains us to solve people's problems.
That’s the real leadership test.
And it’s the one that makes the biggest difference.

[Arayan Kummar Sharma @kumar_arayan]

“मन के हारे हार है, मन के जीते जीत”
You’re only defeated when you accept the defeat in your mind.
This one line has stayed with me through some of the toughest moments in my career.

[Arayan Kummar Sharma @kumar_arayan]

To share an idea with a legend.
To be met with kindness.
That's one of the key moments of my BCG journey.
Thank you, Hans-Paul.

[Arayan Kummar Sharma @kumar_arayan]

I was at the BCG X booth, presenting "AI in Marketing" to visiting execs and leaders.

Good flow, great energy.

Then a gentleman walked up - calm presence,curious questions.

I pitched. He listened.

[Arayan Kummar Sharma @kumar_arayan]

I nervously asked for a selfie.
He smiled, said yes, and made it a moment I’ll always remember.
Grace, humility, warmth — in one interaction.

[Arayan Kummar Sharma @kumar_arayan]

Earlier this year, Hans-Paul Bürkner, former CEO of BCG, retired after 43 iconic years.

This post isn’t about that.

It’s about a moment I’ll never forget.

[Arayan Kummar Sharma @kumar_arayan]

@chiragbarjatya Open the door, take a pic and this room becomes open room!