Bad copywriting:
- Focused on the product
- Feature-oriented
- Feels like a pitch
Good copywriting:
- Focused on them
- Benefit-oriented
- Feels like a conversation
Good copywriting is all about the prospect.
99% of old businesses hesitate to integrate new tech into their workplaces.
Is yours one of them?
Here is a list of the top challenges you’ll face throughout the process:
👇👇👇
The best marketing channel is where people spend the least amount of time.
Just look at how much time people spend on each channel per day.
Emails – 2 hours and 52 minutes (Statista)
Streaming – 2 hours and 37 minutes (Statista & Nielson)
Social media – 2 hours and 27 minutes (Data Reportal)
Search engines – 15.4 minutes a day (Statista)
You would think that where the attention is, that is where the most ROI is.
Well with email, people spend almost 3 hours a day, mainly communicating with others.
With streaming, people may see ads, but most of us are using streaming to watch TV shows and movies.
With social media, people are spending more than 2.5 hours a day consuming content. They're just scrolling on the social sites…
On the flip side, people spend the least amount of time on search engines.
Although it is only 15.4 minutes a day on average, the number of searches is large.
A whopping 8.5 billion searches take place on Google each day.
Now the main reason people don’t spend much time on search engines is because people are clicking over to your website.
Just think about that… the goal of a search engine isn’t to keep you on their platform (although for some queries it may be), the goal is to help you find resources.
It’s like a portal.
That’s why search converts so well from a marketing perspective.
People type something in like “credit cards” and you are presented with a list of websites that offer “credit cards”. It’s that simple.
Definitely not sexy, but it makes a lot of money for search engines and businesses.
To give you an idea Google generated 224.47 billion dollars in ad revenue in 2022 while Meta generated 113 billion during the same period.
That’s the power of search.
Success is both simple & hard:
1) Decide
2) Do
3) Reevaluate
Stay the course. Know that you'll make mistakes, but thrive in the uncertainty.
Making something you're proud of is worth it.
Leaders think beyond themselves.
They understand the importance of building relationships, inspiring others, and contributing to something greater than themselves.
The key to a great business idea isn't always about a unique angle – it's the ability to solve the same problem differently than anyone else.
#Business#USP
The key to getting organized is:
1. Define what success looks like for you.
2. Break it down into actionable steps.
3. Take one small step at a time.
4. Be consistent.
A business is the intersection of a product people need, a team that can deliver it, and a story that captures its value.
Focus on connecting all 3 and you’ll create something magnetic.
#BusinessStrategy#ProductDevelopment#TeamBuilding#Storytelling
Shout out to all the entrepreneurs out there hustling every single day to bring their dreams to life.
You don't have to be an overnight success to be a true success.
It's the grind that counts.