The bar is raised: "One in three customers will stop interacting with a brand they love after one bad experience." Interesting insights from this new @Microsoft Study. Age Of Search, AI, And How To Excel At Customer Experience https://t.co/STMRjaOoxs via @MediaPost
"Build it and they will come' only works in the movies. Social media is a 'build it, nurture it, engage them and they may come and stay.'" - Seth Godin #socialmedia
“Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.” - David Meerman Scott #marketing#contentmarketing
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” - Peter Drucker #marketing