CRO By Kyle #7
So much to love about this website and brand built by @willnitze
But here's 5 small changes to their PDP I would test that could make a huge difference in CVR
Brand - @eatiqbar
A [🧵]
Spending time away for thinking is possibly one of the best things you can do, getting your head out of it for a while and taking a wider look at things.
Get back to the basics of research and then everything will just click
@oliverkenyon I meant feeling good haha. Feels like you're on death doors, headaches etc until you hit ketosis at 72+ - I've always got to the 3rd day and threw the towel in
@shauneng@Jeremy_FBA Disagree, even if you get the course for a month it’s worth it at any point - nail down the avatar training and you’ll be on the way to 100k pm - big investment when you’re small but 100% worth it. Cheaper than wasting money on terrible ads
@benradack The 2 adsets in the CBO for testing/scaling.
Surely after time that second adset becomes the new scaling? Do you then create a new adset?
Same goes for old winners/new winners - After a while are you creating new adsets again or always only 2 adsets in the CBO?
@PhilKiel The top spender always blows budget in highest volume campaigns so I don't run it highest volume anymore.
All the other ads perform below target cpa in CBO HV but at a lower budget. Beginning to scale it now as relied on cost caps and bid caps before.
My bid cap campaigns will run for a few days, spend budget and acquire customers well under target CPA (£7/8 under Tcpa) then all of a sudden spend will just halt completely (90-95% decrease)
Anyone know why this is? Happening to a new CC campaign as well which we since