Kyle Foster

Ecom Founder - Joining the other side. Ex-Head of CRO @ ConversionWise

[Kyle Foster @kyle_foster]

CRO By Kyle #7

So much to love about this website and brand built by @willnitze

But here's 5 small changes to their PDP I would test that could make a huge difference in CVR

Brand - @eatiqbar

A [🧵]

[Kyle Foster @kyle_foster]

@codyplof @iampoweling @M__Operators @couuor @connorrolain Tactiq YouTube transcript works well

[Kyle Foster @kyle_foster]

@zackpaid COOK

[Kyle Foster @kyle_foster]

@HireFireTeam Every launch is identical😂 even if it’s a good product just makes me instantly right them off

[Kyle Foster @kyle_foster]

@RomanEcom Just smack “As featured in: The financial times” on the website for a bit of social proof

[Kyle Foster @kyle_foster]

Spending time away for thinking is possibly one of the best things you can do, getting your head out of it for a while and taking a wider look at things.

Get back to the basics of research and then everything will just click

[Kyle Foster @kyle_foster]

@maxxmalist AI

[Kyle Foster @kyle_foster]

@dtcprophet @jforjacob What did you implement differently on the rebuild?

[Kyle Foster @kyle_foster]

@kamal_razzak SWIPE

[Kyle Foster @kyle_foster]

@HughHamiltonGr3 Nothing on the NRL

[Kyle Foster @kyle_foster]

@oliverkenyon I meant feeling good haha. Feels like you're on death doors, headaches etc until you hit ketosis at 72+ - I've always got to the 3rd day and threw the towel in

[Kyle Foster @kyle_foster]

@shauneng @Jeremy_FBA Disagree, even if you get the course for a month it’s worth it at any point - nail down the avatar training and you’ll be on the way to 100k pm - big investment when you’re small but 100% worth it. Cheaper than wasting money on terrible ads

[Kyle Foster @kyle_foster]

@benradack The 2 adsets in the CBO for testing/scaling.

Surely after time that second adset becomes the new scaling? Do you then create a new adset?

Same goes for old winners/new winners - After a while are you creating new adsets again or always only 2 adsets in the CBO?

[Kyle Foster @kyle_foster]

Inflated bid caps are good until meta has a bug and spends your budget at 5am with a 0.01 ROAS, love to see it

[Ash @ashvinmelwani]

Saw this coming since Tuesday.

[Kyle Foster @kyle_foster]

Meta is a massacre this morning

[Kyle Foster @kyle_foster]

@drewfallon12 COMPS

[Kyle Foster @kyle_foster]

@PhilKiel The top spender always blows budget in highest volume campaigns so I don't run it highest volume anymore.

All the other ads perform below target cpa in CBO HV but at a lower budget. Beginning to scale it now as relied on cost caps and bid caps before.

[Kyle Foster @kyle_foster]

My bid cap campaigns will run for a few days, spend budget and acquire customers well under target CPA (£7/8 under Tcpa) then all of a sudden spend will just halt completely (90-95% decrease)

Anyone know why this is? Happening to a new CC campaign as well which we since

[Kyle Foster @kyle_foster]

@ecommmoose MRR