🏈Football Season! Did you know that the ads that aired during Thursday Night Football(TNF) on Amazon’s Prime Video service were 116% more effective than the primetime average last season? 💫 Enjoy game tonight & check out TNF on Prime Video this season. Most importantly 🐻⬇️
Ready for unBoxed? We have an exciting lineup of industry experts joining us for thought-provoking sessions designed to help your brand connect with customers and innovate for the future.
Register now for #amazonunBoxed: https://t.co/2vyz7Wtgqb
#AmazonAccelerate 9/14-15: Learn about exciting new innovations that can help drive business growth, network with fellow sellers and Amazon experts, and participate in 30+ hours of sessions and mainstage presentations. Register Today! https://t.co/19AtwVtD9v #amazonseller
Join us October 12-14 in Palm Springs for the Digiday Media Buying Summit: The Programmatic Buyer, where we’ll dive deep into everything from client cutbacks in spending to privacy changes and connect attendees with leaders from Havas, Denstu, and more. https://t.co/zonblvle9Z
Alright peeps, I’m back watching this content and forming POVs. Can someone share the actual calculation? I get the numerator is adding all marketing spend, but what’s the denominator??? #MER#MarketingEffectivenessRatio
As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions.
@KimekoM has the story. https://t.co/DuqJ5d30eU
I fan-girled so embarrassingly hard when I met @jemelehill on my flight to Cannes but she was so sweet and let me take a photo with her after I snuck into first class for it. Epically cool. If you don’t listen to @JHillUnbothered on @Spotify you are missing out!
The next phase Nielsen ONE Alpha is here! 🎉
We'll deliver a single view of the audience who saw a campaign and the actions taken by consumers.
From @adage: https://t.co/SgY5F5mnOl
On this episode of The Weekly Listen, we discuss whether Amazon's new home robot could be the "fourth screen," online shopping's ceiling, how much people notice social media ads, and more: https://t.co/iPo39vOaKs
🚨High School Seniors🚨 here is a $20K scholarship opportunity for you. $5K/year, for four years, towards college tuition, plus a connection to industry mentors within Amazon’s Black Employee Network (BEN). You got this 👊🏾 Happy Black History month.
To kick off #BlackHistoryMonth, Amazon’s Black Employee Network (BEN) has announced a new scholarship to support the next generation of innovators.🔬Learn more: https://t.co/st1haOT726
One day, about a year from now, thousands of media buyers will load up their DSP, check the status of their open web campaigns and find that scale has crashed. Then they'll reallocate their spend to walled gardens. Unless we work together to build something better!