Laura

Web3 Growth & Ecosystem Strategy
Psychomarketing · System Thinking
Master’s project in progress | Internship phase

[Laura @l_80w]

✨ First day of my Master in Psychomarketing & Business Growth 🚀

At the same time, I’m stepping into #Web3…
I’m discovering how #stakedotlink really works:
staking LINK while staying free. ✨

Growing on different fronts. 🌿

#Crypto #BusinessGrowth #Growth

[Laura @l_80w]

The Coldcard incident raises a question that goes beyond security... What does this mean for Web3 adoption?

Self-custody gives users control over their assets. But that control still relies on technical layers most users can't realistically audit themselves.

You can bring millions of people into Web3, but if ownership requires navigating complexity they can't reasonably verify, you've solved acquisition, not adoption.

Trust isn't just a security concern.

It's part of the Growth equation too.

[Laura @l_80w]

Growth in Web3 won't come from convincing people.

It will come from making the entry effortless...

[Swapper Finance @swapperfinance]

Net new capital is the lifeblood of this industry.

But most of it is still locked behind a broken, 12-step onboarding flow.

New users don't need convincing. They need a door that actually lets them in.

[Laura @l_80w]

@soylaloreto Bienvenida ✨

[Laura @l_80w]

The most interesting shift is seeing traditional finance and blockchain infrastructure converge

[Swift @swiftcommunity]

What if the future of finance wasn’t just digital, but truly interoperable? Our latest trials show how Swift is helping make that a reality.

We’ve completed pioneering digital asset interoperability trials with leading institutions, including BNP Paribas Securities Services, Intesa Sanpaolo and Societe Generale – FORGE, showcasing how Swift can orchestrate tokenised asset transactions across multiple platforms.

This milestone builds on a broader set of recent trials, such as:

✅ ISO 20022 interoperability between blockchains with HSBC and Ant International
✅ Fiat and digital currency settlement with Citi
✅ Digital asset transaction exchange with Northern Trust and the Reserve Bank of Australia
✅ Bridging tokenised assets with UBS Asset Management and Chainlink Labs

With these trials complete, we’re now adding a blockchain-based ledger to our infrastructure stack to enable real-time, 24/7 cross-border payments, in collaboration with more than 40 global banks.

👉 Read the full story: https://t.co/dBwGqnte52

#DigitalAssets #Blockchain #Interoperability #SwiftLedger

[Laura @l_80w]

The biggest challenge in crypto isn’t technology.

It’s making the first step simple enough for everyone

[Swapper Finance @swapperfinance]

The future of crypto onboarding is when everyone gets a fair and simple way in.

[Laura @l_80w]

Ethereum keeps evolving because people keep building.

Interesting set of topics for today’s workshop by @EthAndorra and @ETHGlobal

[ETH Andorra @EthAndorra]

Warm up to welcome the top builders✨
Learn on designing the next @ethereum primitives with @ETHGlobal x ETH Andorra

[Laura @l_80w]

DeFi keeps evolving beyond simple yield mechanics into entirely new financial primitives.

A fitting talk to round out the lineup today

[ETH Andorra @EthAndorra]

Head up to tokenised vaults! 🧮

@vnmrtz from @flower_defi and cofounder of @EnigmadarkLabs, will teach us about Flower's hedge-fund-like tokenised vaults powered by CPAMM and Just-In-Time liquidity.

A New DeFi Primitive: The Credit-Powered AMM Model

Register 👇

[Laura @l_80w]

The idea behind zero knowledge still feels fascinating... proving something is true without revealing the underlying information

[ETH Andorra @EthAndorra]

Next up: behind the ZK!

@mevquant (Portfolio Manager), will make us travel for a Succint Journey! From NP Statements to Polynomial Proofs.

Explaining the Mathematics of Zero Knowledge: Proving Without Revealing

Register 👇

[Laura @l_80w]

@CiscoCANFT Totalmente. La IA es una herramienta increíble, pero la transparencia lo es aún más

[Laura @l_80w]

Data becomes powerful when it’s verifiable, not just available.

Curious to see where ZK + real-world data takes us

[ETH Andorra @EthAndorra]

Data goes verifiable 🔎
Join @0xBort (Head of Data Solutions @SpaceAndTime) on making SQL outputs provable with ZK! Plugging real-world datasets directly into smart contracts as verifiable inputs.

Proof of SQL: ZK Verifiable Data for Smart Contracts

Register 👇

[Laura @l_80w]

Sometimes entering a new space just means becoming a beginner again, and that’s where growth starts

[Laura @l_80w]

Always interesting to see deep technical perspectives reaching local communities ⚙️

[ETH Andorra @EthAndorra]

Welcome our next speaker of the Cowork with @ETHGlobal x ETH Andorra

@damarnez from @eulerfinance will guide us throught the Ups and Downs of indexing on EVM chains! ↕️

Register 👇

[Laura @l_80w]

@anticustody @safe @KYDLabs @tixprotocol Big idea behind this. Looking forward to watching it unfold

[Laura @l_80w]

Rollups keep showing how fast Ethereum infrastructure is evolving 🧠

[ETH Andorra @EthAndorra]

Meet the builder! 🧱
@0xIgnasi (Senior Dev, ex Polygon) is coming to our @ETHGlobal x ETH Andorra workshop with a rollups deep dive:

Scaling Ethereum: Past, present & future of rollups

Register 👇

[Laura @l_80w]

Interesting to see staking evolving beyond simple lockups toward new infrastructure models. Curious to hear this perspective at @EthAndorra 👇

[ETH Andorra @EthAndorra]

Speaker announcement 🥁
Learn how staking is evolving from simple lockups into a programmable financial primitive, with @Marialpz_ct , Growth Lead at @Stakely_io!

Staking as a Primitive: from Traditional Lockups to Programmable Yield

Register 👇

[Laura @l_80w]

@iamnicki15 Aún no, pero sigo la cuenta por aquí y me parece una iniciativa maravillosa

[Laura @l_80w]

Local communities quietly shaping the future of Web3 👀 Excited to see @EthAndorra bringing builders together

[ETH Andorra @EthAndorra]

When @ETHGlobal Andorra? Now. For a workshop.

ETHGlobal x ETH Andorra workshop ⚡️
Mar 5: 19:00–22:00
👀Speakers will be dropping, stay tuned
- Luma aproval required
- 40 seats only → then waitlist
- Free
Request to join: https://t.co/lJKFsxdiN5

[Laura @l_80w]

Lately, I write with less urgency.

Not to prove anything, but to watch my own thoughts unfold as I write.

Web3 isn’t just technology or infrastructure.
It’s identity, culture, and the way we choose to relate to one another in the future.

I’m not here to be liked.
I’d rather be honest.

We’ll see where this goes.

[Laura @l_80w]

gn
Growth in Web3 is a lot like motherhood, you can’t speed up what needs time to mature, but you can create the environment where something can truly bloom