Jeff Bezos: “You don’t understand my audience”
When Charlie Rose asks him if the iPad is a “Kindle killer” in this 2012 interview, Jeff gives an incredible response:
“It’s a very different product, and I can give you an example. If I came to you and said: ‘Charlie, I love your show, but we’ve got to sex it up. We need fast cuts and vicious arguments between your guests.’ You would rightly say to me: ‘Jeff, I love you man, but you don’t understand my audience. We have a cerebral conversation here. It’s what we do, and it’s how we’re differentiated.’”
He continues:
“When people come to me and say: ‘You’ve got to have full-motion video and color on the Kindle.” I say: ‘Why? You think Hemingway is going to pop more in color?’… You don’t understand my audience.”
Jeff explains that his vision for the Kindle is a purpose-build device for reading where no tradeoffs have been made—every single design decision is optimized for reading.
And knowing exactly who his audience is gave him conviction in the Kindle team’s design decisions—even when everyone at the time was saying that the iPad would crush them.
Those who died from gas cylinder explosions - no compensation
Those who died in petrol queues - no compensation
Those who died due to medicines shortage - no compensation
Politicians' houses burnt down during the May 9th riots - Rs. 20 million
#lka#SriLanka#GoHomeRanil
I'm deeply concerned that Human Rights Defenders Wasantha Mudalige, Hashan Jeevantha & Galwewa Siridamma Himi have been arrested under the #SriLanka's Prevention of Terrorism Act. I call on President Ranil not to sign their detention order, doing so would be a dark day for 🇱🇰.
@NewsfirstSL This man is a disgrace to sri lanka.. No one with basic humanity would ever want to even bring up dealing with people like the 88/89 time.. What a waste of space
Crackdown of protestors continue apace - congratulation GoSL 👏🏼 Job well done. Curious about status of Johnston Fernando et al seen on video inciting and encouraging violence towards peaceful GGG and MGG protestors.
@USAmbSL@USAmbSL you can probably find a way forward for our country but the sad truth is the politicians in power are unable to do so.... And they never will because they are too busy figuring out how to fill their own pockets 😔 Thank you for your efforts though
Justifying illegal attacks on protestors by calling their occupation of buildings illegal, shows up @RW_UNP as feudal and behind the times.
The Aragalaya methods (Occupation +Civil-Disobedience) had global democratic recognition in the Occupy Movement.
https://t.co/XEObEoIjsZ
didn’t take long for people (Colombo?) to turn on the aragalaya - especially those who seemed quite happy for a group of young people to put their bodies on the frontline and get beaten, tear gassed, water cannoned and shot at. This is not what solidarity looks like. #SriLanka
This is @jacindaardern prime minister of #NewZealand 🇳🇿. She assumed office when she was 37 & brought her country forward as a model state that is respected by the whole world. Our people think you need to be old & wise to be a state leader.
#lka#SriLanka#politics#GoHomeRanil
How many deaths and how much needless, senseless destruction could have been prevented if Gota had stepped down on May 9?
Instead Gota and Ranil dragged a bleeding nation to it's knees.