Lance Saunders

XPresident and COO of DDB Canada, providing thoughts on brands, advertising, sometimes sports,

[Lance Saunders @lance1098]

@AdAgencyCFO Well Monaco makes a pretty case for it with a zero-tax policy (no income tax, no wealth tax, no local tax, no property tax, and no capital gains tax), it definitely helps to be a millionaire before moving there; and the reason why approximately 40% of F1 drivers reside there.

[Lance Saunders @lance1098]

Ad agencies owe Daniel a huge debt of thanks for showing our clients if, “... 90 to 95% of our decisions and behaviors are constantly being shaped non-consciously by the emotional brain system” then great creative work has to generate a strong emotive reaction.

[Wisdom Theory @wisdom_theory]

Daniel Kahneman, who changed psychology and economics forever, dies at 90.

Thanks for everything.

We remember him in 10 great quotes:

[Lance Saunders @lance1098]

@StratScorpion Just proves great creative people can work with any lousy brief.

[Lance Saunders @lance1098]

Just posted a photo https://t.co/SHA51ZIrdn

[Lance Saunders @lance1098]

Winter is back and no one loves it more than Piper .

#portiesofinstagram #portugesewaterdog #porties #snowday #snowdogs #snowdogsofinstagram #nikonphotography #exploreontario #fstoppers #kelbyone#blackandwhitedogs https://t.co/MnPOdBxgdr

[Lance Saunders @lance1098]

Just posted a photo https://t.co/N8WBosQmxD

[Lance Saunders @lance1098]

@spittinchiclets @NHL_On_TNT This is sports hockey entertainment unlike here in Canada where the CBC, Sportsnet and TSN, talk about the salary cap, and what team needs a fourth line center. Biz is rewriting broadcasting .

[Lance Saunders @lance1098]

@richmeyer @AdContrarian Well my data is in Eastern Europe since someone phished my Instagram account with Instagram’s help.

[Lance Saunders @lance1098]

@davetrott If I am 10 feet away and seconds from choosing a store for my morning coffee should the objective of your signage be to drive traffic or build your brand?

[Lance Saunders @lance1098]

@BinetLes One of the very best deals on the internet today. Invaluable thinking, used it extensively while at DDB.

[Lance Saunders @lance1098]

@ByDonkeys @Malbonnington Can we get ''Line of Fire'' to do all of our government investigations? "

[Lance Saunders @lance1098]

Mark this under “OMG consumer strategies never to be seen again.”

[Trung Phan @TrungTPhan]

Advertisers could literally do anything back in the day

[Lance Saunders @lance1098]

@timandfriends Chris Lee has been hacked by Russian bots to cause chaos in the playoffs.

[Lance Saunders @lance1098]

Felt like a kid again on Christmas morning. #GoHabsGo #LeafsForever #HabsvsLeafs

[Lance Saunders @lance1098]

What is the over/under on someone in the Leafs organization saying in next few days, “ we just have to trust the process...”

[Lance Saunders @lance1098]

@DonMartinCTV The old adage certainly applies here “ when all you have is a hammer every solution looks like a nail .”

[Lance Saunders @lance1098]

@chile_pepper Happy birthday, have a great day.

[Lance Saunders @lance1098]

Doing another talk tonight this one on photography. https://t.co/qDeH0RKjVr

[Lance Saunders @lance1098]

Looking forward to moderating an APG event tomorrow on ageism. Sadly, one that eventually impacts everyone in our industry. https://t.co/jULXxFLc93

[Lance Saunders @lance1098]

Feeling a lot safer about 2021 now that our gov’t has announced their top priorities, tomorrow’s, “ look both ways before you cross the street “

[Caroline Mulroney @C_Mulroney]

Going into 2021, let’s make seat belt safety a top priority.

More than 50 people lost their lives this year in Ontario because they weren’t wearing a seat belt. Every time you get into a vehicle, make sure you and your fellows passengers buckle up. A quick click saves lives!