Landon Gartner

Girl dad + DTC growth marketer. Spent 10+ years in banking now I help brands grow profitably.

[Landon Gartner @landongartner]

I'm calling it "Death by 100 ads."

Took over a CPG brand's Meta account with 140+ ads in ONE ad set.

Almost half of budget was going to ads that only spent $5–$50 each. Not much you can learn from that.

We split the creative into ad sets by angle last week.

CAC is already down ~40%.

[Landon Gartner @landongartner]

@CiprianiRanieri Agree. Content and outreach on LinkedIn has been good. Referrals are always key but too unpredictable.

[Landon Gartner @landongartner]

@dileshumale For the last 4 months

[Landon Gartner @landongartner]

@MaxGrant__ Unmatched

[Landon Gartner @landongartner]

@WillowGagnon Work backwards from how much spend each test actually needs (based on CAC) rather than chase a set number of ads. At $20k/day, 10–20 genuinely different anglse/concepts a week is probably plenty if each one is getting enough budget to actually tell you something.

[Landon Gartner @landongartner]

@DaveDiederen 100% agree. I think brands hear about these popular new tactics and it gets more attention than it should

[Landon Gartner @landongartner]

@mannybarbas_ Lots of cool shit but also tons to get distracted by

[Landon Gartner @landongartner]

Nothing like turning off all of Meta's ad "enhancements", publishing the ad, and coming back to find all of them (except the one I actually want) turned back on.

Why am I having to babysit settings I've already turned off?

How is this still a thing in 2026?

[Landon Gartner @landongartner]

We took over a brand whose previous agency was reporting 7x ROAS on Google.

Dug into the account and 99% of spend was branded search with basically zero competition.

We paused Google to see if it was actually driving sales.

Revenue barely moved.

[Landon Gartner @landongartner]

Came back from Charleston reminded that in person is unmatched.

You can’t beat it.

I spend most of my time staring at a screen, so getting a few days to hang out with other people in the agency space, grab a beer, shoot the shit and hear about the cool things they're building was a nice change of pace.

Stoked for the next in person.

[Kyle Tibbitts @KyleTibbitts]

Every company is now a media company, it’s just that they don’t all realize it yet.

[Neil Patel @neilpatel]

You have to separate yourself from the competition.

You have to be more appealing to your target audience, and you can achieve it by creating a recognizable personal brand.

[Neil Patel @neilpatel]

If your friends don't motivate and inspire you, you're choosing them all wrong.

[Gary Vaynerchuk @garyvee]

Let it come to you, that comes from execution not dialog

[Jeff Morris Jr. @jmj]

Company dashboards should feel like video games:

• Goals: employees should feel like they’re chasing goals whenever they open

• Achievements: unlock rewards if team hits specific goals (bonus $, experiences, cool shit)

• Social: explore data together

Nobody has built this.

[Valour Canada @ValourCanada]

@ValourCanada is excited to announce the launch of our Juno75 Virtual Reality project with its partner @MediaMichif- watch for it going live on the 6th of June. You can see the trailer here: https://t.co/6SQAduKmDV

[Landon Gartner @landongartner]

@pual158 Chill dog

[Macklemore @macklemore]

I'm just trying to use my imagination as much as I can before I die