Well said big brother
These people expect information to be moved by ba kigatto every day
But on another hand fufa and competition's committee shoulder the responsibility of educating and sensitizing marketing and communication as other sources of income to the game
The ongoing exchange between Moses Magogo and Asan Kasingye on who is not doing their job to promote Ugandan football comes against a familiar background.
In the past, Ugandan sports journalists have repeatedly been criticised for giving more attention to the English Premier League and European football than to the local game.
That criticism, however, often ignores how aggressively foreign football sells itself.
Every single day, I receive emails from the Premier League, UEFA and FIFA, alongside newsletters and updates from different clubs across Europe and beyond.
They are constantly feeding journalists with fixtures, statistics, interviews, photographs, videos, milestones, historical records and potential storylines.
They deliberately make their competitions difficult to ignore. You cannot say the same about the local game.
How many Ugandan clubs regularly send journalists newsletters?
How often does the league proactively distribute player statistics, injury updates, historical records, quality photographs, interviews or interesting numbers ahead of a weekend of fixtures?
Sometimes journalists have to chase basic information that should already be readily available.
That matters because sports coverage does not begin when the referee blows the whistle. The biggest leagues understand that the conversation must continue every day between matches.
They create stories around players, rivalries, records, anniversaries, transfers and personalities, then put that information directly into the hands of journalists.
Our local football administrators cannot remain quiet for most of the week and then complain that Manchester United, Arsenal, Liverpool or Real Madrid are dominating the sports pages and airwaves.
Journalists certainly have a responsibility to tell Ugandan stories, and we should always challenge ourselves to do more.
But the media cannot become the marketing and communications department of the league.
If you want journalists to talk about your product, give them something to talk about CONSISTENTLY.
Foreign football is not necessarily receiving more coverage because Ugandan journalists love it more.
It is receiving more coverage because those running it have mastered the art of keeping their product permanently in our faces.
The local game must learn to do the same.
#CKSports
Homework Assignment:
Add up your monthly expenses, as best you can.
Take that monthly expense figure and divide it by 4.
This is your job now, find price runs on 1 contract that yield that figure.
Your back testing should incorporate this view, as it helps put purpose behind your study.
Until you see how often the market lays it at your feet, you will pursue big numbers for big numbers sake only.
There must be a realistic purpose and logic behind your actions and inaction in trading and the development stage is no exception to this rule.