In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack.
They spent weeks working with the team at Ogilvy to crack the code.
I’ll teach you how they did it in just 3 minutes:
Tonight, in celebration of our centennial, the @EmpireStateBldg is being illuminated in TIME red. #TIMEturns100
Read about our century of impact: https://t.co/p8uu0PaXwl
“For the TIME cover marking our 100th birthday, we reached back through a century of covers for inspiration,” writes creative director @dwpine.
Here’s the story behind TIME's centennial cover #TIMEturns100 https://t.co/jJ2b8CzT4E
Where some may see a chaotic conglomeration of dissimilar businesses, Amazon CEO Andy Jassy says he sees one company, unified by a single purpose, with no end to its potential expansion #TIME100Companies
https://t.co/QFwYBAebMK
Redesigning a terminal at one of the busiest U.S. airports, all while millions of passengers come and go, is no easy feat. But that’s what architecture firm HOK managed to do at New York City’s LaGuardia’s Terminal B #TIME100Companies https://t.co/LnB3CgaHmE
"Practice & practice until you get it right or practice until you can't get it wrong," Lance Witten of the Independent in South Africa.
"You can't bring a knife to a gunfight," 😂😂😂
I am enjoying the Africa Media Summit 2021. @INMAorg#inmaafrica 💪😃