Lauren Johnson

Deputy editor, commerce @Adweek ([email protected]). Also on Threads:

[Lauren Johnson @LaurenJohnson]

OK!!!!!

[Lauren Johnson @LaurenJohnson]

SCOOP: Accenture Song is acquiring influencer marketing agency Whalar in what Whalar Group's CEO Neil Waller told me is the industry’s “largest creator economy transaction.” https://t.co/qhlwjM4BwQ

[Trishla Ostwal @trishlaostwal]

read @Adweek for the news a week early…

https://t.co/5NbppkuqRa

[ADWEEK @Adweek]

@amazon @chrishemsworth 👍 "The idea of smart devices going rogue is a concept that's just realistic enough to be scary, and Hemsworth plays the part well."

Read @LaurenJohnson's #SuperBowl hot take 👇 https://t.co/oR7d7eehLk

[Lauren Johnson @LaurenJohnson]

Fanatics CEO @michaelrubin says the company will launch a credit card for sports fans this spring to expand its loyalty program FanCash and other perks #NRF

[Lauren Johnson @LaurenJohnson]

NEW from me: Shopify is opening up ads, allowing merchants to promote and recommend products on other merchants' Shopify stores. Read the story in @Adweek: https://t.co/26USGpnyw6

[Lauren Johnson @LaurenJohnson]

Meet @ADWEEK Advantage, our new series where editors analyze what's happening and what it means in the big picture. First up, I'm looking at retail media's scale problem and what to expect in the holiday season with tariffs, spend, and agentic commerce: https://t.co/a9FFJahamG

[ADWEEK @Adweek]

As AI search engines like @OpenAI and @perplexity_ai gain traction, marketers are adapting holiday strategies to boost brand visibility in AI results.

Major players are integrating commerce features. OpenAI is partnering with @Walmart, @Etsy, and @Shopify for direct ChatGPT purchases, and Walmart and @amazon have their own AI agents for product discovery. However this technology for shopping is still in its early stages. @klundster

Read more from @LaurenJohnson: https://t.co/PfqMvGTvW7

[Lauren Johnson @LaurenJohnson]

Petition to bring back Advertising Journalist Twitter ahead of Advertising Week.

One time I tweeted about uncomfortable seats, sticky floors, and mouse traps when AWNY was at the AMC Lincoln Square. They mailed me a package of popcorn and candy. IN OTHER WORDS, DREAM BIG, KIDS.

[Lauren Johnson @LaurenJohnson]

Ok should I come back to Twitter?!

[britt @brittanyanne08_]

This kid is living the absolute dream

[Lauren Johnson @LaurenJohnson]

@klundster @HEB @EpsilonMktg OK WOW, KATIE.

[Lauren Johnson @LaurenJohnson]

Whoa saw this news about David protein bars raising $75 million (!) earlier today (the only link I could find) and now the story's been wiped from https://t.co/hBVoyIRK8m🧐 https://t.co/tHoyBDbokN

[Lauren Johnson @LaurenJohnson]

And then some creatives told me I was wrong and loved the concept and the Gen Z twist behind Hellmann's When Harry Met Sally ad: https://t.co/6yZ6rOIn4Y

[Lauren Johnson @LaurenJohnson]

Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T

[Lauren Johnson @LaurenJohnson]

Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T

[Lauren Johnson @LaurenJohnson]

But to play devil's advocate, I also asked creatives if the @Instacart ad packs in too many mascots. Was it too much of a wink to the ad industry or just-enough nostalgic? https://t.co/p1V040EcCh

[Lauren Johnson @LaurenJohnson]

Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN

[Lauren Johnson @LaurenJohnson]

Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN

[Lauren Johnson @LaurenJohnson]

And here's @ADWEEK's review of the ad. Is this an Apple Keynote of a souped-up new phone or the Super Bowl? https://t.co/QhOGSIGm14

[Lauren Johnson @LaurenJohnson]

First Elon Musk ad reference of the night goes to T-Mobile. Check out the ad: https://t.co/7RWaXVM7LN #SuperBowlLIX

[Lauren Johnson @LaurenJohnson]

So what are we shopping for?

[Lauren Johnson @LaurenJohnson]

Happy Hallow-Ina to all who celebrate.