lucy radford

employee to self-employed. marketer to artist. Lucy to bakewithluce

[lucy radford @lcukwhy]

@RouserJP 👊🏼😎🏂☺️

[lucy radford @lcukwhy]

@rshotton @NCResq Wow 🤯🤣

[lucy radford @lcukwhy]

@RufusHound Brilliant. Having said that ive recently realised that if you remember those things you loved doing (not necessarily watching blind date😜) they can be a really great start to pursuing a career doing something you love 🤔🤩

[lucy radford @lcukwhy]

@alexjmurrell I listed another dove campaign not realising you had too. Interesting that a brand that got it so right before and then so very wrong with their breastfeeding campaign. I wonder what research formed the basis for the insight and if it included behaviourial economics 🤔

[lucy radford @lcukwhy]

@alexjmurrell Dove campaign for real beauty 👍🏻

[lucy radford @lcukwhy]

@HowBrands @stefhamerlinck Probably 🙈anyway, purpose 🤷🏻‍♀️ intention 🤷🏻‍♀️https://t.co/DGY2I2Ui6I here’s where I’m coming from...

[lucy radford @lcukwhy]

@stefhamerlinck @HowBrands Outdoorsy 🙊🤣

[lucy radford @lcukwhy]

@stefhamerlinck 🤣 yes to the first and last bit. I interpret that statement differently. You list why you choose yoghurt; but in my experience a comms plan will be different from a company without purpose than with 🤔 in the long term cx buy from the latter imo

[lucy radford @lcukwhy]

@stefhamerlinck Product price place promotion - my purpose sets the tone for all these things. It’s not a campaign. It’s easy to do now I work for myself but motivating a team is easier when’s there’s meaning vs simply to make money.

[lucy radford @lcukwhy]

@stefhamerlinck So back to the bit where Simon is talking to marketers and not consumers. If we’re clear on our purpose then we’ll always do right by our customers and not just be swayed by money ... it’s hard to follow this thread 🙈

[lucy radford @lcukwhy]

@stefhamerlinck Yeah, I guess. I’m coming from a place where selling = trading. There’s a risk that growth targets outweigh the right thing to do by the customer. Imo that’s where Simon is coming from. I’ve seen it happen - money above all else which is just bad.

[lucy radford @lcukwhy]

@stefhamerlinck So I have a clear purpose and that is at the heart of all my Ps. My comms otherwise would be very different I think. Maybe we should remember that Simon is not talking to customers but marketers. I think that makes a difference.

[lucy radford @lcukwhy]

@stefhamerlinck selling stuff feels less caring about whether it was the right purchase or not. If you want customers to buy again then you’d surely take that responsibility. Most yoghurts taste the same so what tips you in favour of one. A brand who wants you to enjoy it or just sell to?

[lucy radford @lcukwhy]

@JuiceboxCA @Dominatitude If you’re interested there’s a fascinating interview between him and @rustyrockets this week on Under The Skin. I was very surprised by the outcomes of some of their discussion points. It offers quite a different view of @LoganPaul imo. For the better vs previous media coverage.

[lucy radford @lcukwhy]

@alexjmurrell Water: into a premium bottled beverage

[lucy radford @lcukwhy]

@RouserJP Where did this come from? I think those new 4 could just be considered as part of Promotion from the original list 🤷🏻‍♀️☺️

[lucy radford @lcukwhy]

@GrumpyAgencyGuy Too much. And what percentage of those actually have any credibility - it’s proportionate IMO. Eventually (humanity hopes) that people realise this. In fact you could ask what proportion of meetings are even necessary in the first place? Organised by exactly those people...

[lucy radford @lcukwhy]

@RouserJP @stefhamerlinck Heh heh, I like this 👍🏻 thanks 😜