I speak a lot about how leveraging your first-party data is the future of digital acquisition so I thought it might be helpful to differentiate between the types of customer data that marketers deal with on a daily basis.
April 26, 2021 changed digital acquisition forever
iOS 14.5 allowed users to opt out of tracking
It's been almost two years & we know that 95%+ of iOS users have opted out
In other words, the Facebook algo is starving for data post iOS
1st-party data is the future - THREAD๐งต
If you do not dedicate time to understanding human psychology then you will never be as good as you could be in your business & personal relationships.
I send a selfie at the bottom of every email.
Why?
Because one of my favourite email marketers does it. And I would always open his emails because I looked forward to the message he sends in the pic.
Pay attention to what gets your attention.
Steal what works.
Get results with cold emails
> Scrape from relevant, in-market sources (job boards, technology stack users, etc.)
> Personalize each email as much as possible
> Make your message short and sweet (and valuable)
> Don't focus on scale, focus on building relationships