The Marketing Engineer is the most important hire a marketing team can make in 2026.
Not to run campaigns, but to build the agents that run them.
Today we're introducing a new role to the marketing org:
𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿
We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist.
They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story.
They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call.
They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting.
Our first marketing hire @nicklafferty has already become @tryprofound's Founding Marketing Engineer, the first person to hold this title at a company fully behind it.
Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator.
That's the Marketing Engineer.
Did you know you can now connect your GA data directly to LLMs like Gemini? ✨📊
By setting up the new Model Context Protocol (MCP) server, you move from manual reporting to strategic, AI-powered analysis.
▶️ Hit play to see the complete setup process → https://t.co/XTqQkcpQAr