Leapfrogg

Award-winning, retail marketing consultancy, helping premium brands increase loyalty, profitability & market share. Tweets on CX, digital & retail.

[Leapfrogg @leapfrogg]

New blog Post: 'Top tips on moving your business online' We've put together top tips for small brands to consider, before taking their wholesale proposition online, due to Covid-19 https://t.co/Zb0MmtLLS1

[Leapfrogg @leapfrogg]

'It's time fashion retailers made the most of second-hand clothing' - The retailer fashioning the best relationship with second hand clothing partners can deepen the tie with more customers, raise engagement & market share https://t.co/KHs4WKA3BN #fashion #customerexperience

[Leapfrogg @leapfrogg]

'Coronavirus: supermarkets introduce elderly hour for the vulnerable' - it's heart warming that retailers are stepping up to support the most vulnerable in our communities, lets keep supporting eachother! https://t.co/1GGYaLMC3u #retail #coronavirus #community #HelpEachOther

[Leapfrogg @leapfrogg]

'Rethinking emotion in marketing to deepen engagement' - Emotion can direct attention, deepen engagement and drive behaviour. An increase in the hormone Oxytocin can help with decision making https://t.co/ldGxysKFCm #CustomerExperience #retail #Marketing

[Leapfrogg @leapfrogg]

How Marketers Can Utilize Instagram's Branded Content Tool to Boost Their Influencer Marketing Results - 80% of marketers surveyed, said influencer-generated assets performed the same or better than own branded content https://t.co/Qd2A2yvpNl #instagram #InfluencerMarketing

[Leapfrogg @leapfrogg]

Fast fashion interest divebombs 46% as “focus on sustainability” drives longer lasting purchases - The number of UK customers now more likely to choose more expensive but longer lasting clothes has jumped 33.8% since last year! https://t.co/JNz2W9vne0 #sustainablefashion #Retail

[Leapfrogg @leapfrogg]

'The only limit in the experience economy is your imagination' – A recent study found that 86% of respondents want brands to step in and help lift their mood, and 83% believe it’s important for brands to take away stress or anxiety https://t.co/P7YA8vXgDp #customerexperience

[Leapfrogg @leapfrogg]

'Consumer reliance on digital services: risk & reward for retailers in the ‘era of the digital reflex’ The bar's been raised for digital CX, it’s no longer acceptable for brands to provide a sub-par experience. Customers won't have it! https://t.co/XJiNRxryY3 #CustomerExperience

[Leapfrogg @leapfrogg]

'How Marketers Are Working With Influencers in 2020' - according to a new study 80% of markerters said influencer-generated assets performed the same or better than brand-created assets https://t.co/UOSRPOUGG2 #InfluencerMarketing #retail #customerengagement #contentstrategy

[Leapfrogg @leapfrogg]

'Hyper-personalization is a value exchange for millennials' - millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized & timely treatment!
https://t.co/T3nCOLOfyM #customerexperience #retail

[Leapfrogg @leapfrogg]

'Mobile accounts for 65% of all ecommerce traffic - so why are mobile sales still lagging?' - Though mobile commerce has been growing for some years, the gap between mobile traffic & sales suggests websites still need to work on their mobile UX https://t.co/hG2kYDVrEJ #mobile

[Leapfrogg @leapfrogg]

'40% of UK consumers use AR and VR on phones to view products pre-purchase' - Gamification can be the opportunity for brands to tap into consumers’ aspirations & desire to challenge themselves https://t.co/LdHESC4Dwz #customerexperience #AugmentedReality #Retail #ecommerce

[Leapfrogg @leapfrogg]

'Burberry launches ‘carbon insetting’ project' - Burberry is aiming to reduce it's carbon footprint, kicked off by their completely carbon neutral LFW show, which included the planting of trees in Australia instead of gifts https://t.co/BFpFvfoune #fashion #Sustainability #Retail

[Leapfrogg @leapfrogg]

'7 mistakes to avoid when optimizing your Instagram account for SEO' - SEO can aid in promoting an account, gaining new followers, boosting engagement rate, & enhancing sales, it's not rocket science so worth the effort! https://t.co/Kjp1oSefEy #SEO #socialmedia #instagram

[Leapfrogg @leapfrogg]

'FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties' - FTC is calling for public comments on the need for improved disclosure in influencer arrangements & paid product endorsements on social https://t.co/lEPTRRYSjq #influencermarketing #social

[Leapfrogg @leapfrogg]

'Customers want more text-based customer support options from brands' - 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service & therefore experience! https://t.co/FkB7Xi4ara #CustomerExperience

[Leapfrogg @leapfrogg]

'How the Royal Observatory reached a global audience with a 'miniscule' budget' - the work was done in house, combining live-streams, astronomers' commentary, user-generated content & SEO to drive awareness gaining exceptional results https://t.co/QYK9Fat503 #digitalmarketing

[Leapfrogg @leapfrogg]

'Selfridges launches Hurr fashion rental pop-up' - A peer-to-peer platform which allows users to both lend & rent clothes from each other, changing the experience game by running workshops on sustainable fashion & building a brand! https://t.co/TVpZZ5GvRn #CustomerExperience

[Leapfrogg @leapfrogg]

'How to do SEO in 2020' - Aim for quality links, get to know your audience & write for them & take care of your brand reputation, Google is judging how successful you are at delivering a good experience to your customers! https://t.co/62ApO0Awy3 #CustomerExperience #SEO #retail

[Leapfrogg @leapfrogg]

'How small DTC companies are tackling Instagram Shopping' – For emerging DTC brands, using Instagram Shopping is an easy way to increase the likelihood that a customer will convert! https://t.co/F23U1l7A4N #Instagram #shopping #dtc #CustomerExperience #socialmedia