leco martinez

using my unfair advantage

[leco martinez @lecomart]

unpopular opinion: your $4k camera setup is costing you sales.

buyers have been burned by too many polished gurus in rented studios. shiny now reads as "trying too hard."

phone, good light, say something real. raw is the new premium.

[leco martinez @lecomart]

Why tf are you hating? I don’t know about you but if I see someone grinding with a vision and passion for what he is doing and documenting everything all I have is support and wish the best for them,

As entrepreneurs there’s always a path, you may not build a supplement maybe you’re doing trading ecom whatever, but the point is, there’s always a journey why tf would you hate in someone’s else’s journey, focus on your stuff in sure you already have enough

[leco martinez @lecomart]

can you really grow on x just by replying?

[leco martinez @lecomart]

@russellbrunson The basics are kept the same, different opportunities with different names but it all comes down to one thing, how you sell and if one thing is true, funnels are what didn’t change

[leco martinez @lecomart]

hot take: "work-life balance" is great advice for people who already made it.

if you're starting from zero, the scale isn't supposed to be balanced yet. it's supposed to tip hard toward the thing you're building.

balance is something you earn, not something you start with.

[leco martinez @lecomart]

@DomP_9 investing in your future customers is such a clean flywheel. the money basically comes back as gpu orders, and every portfolio company becomes a case study for the next round of buyers

[leco martinez @lecomart]

@DanniChenGTM underrated move, especially now that ai search pulls from those exact sites. a solid profile on a high dr platform can get you cited in chatgpt answers way before your own domain ranks for anything

[leco martinez @lecomart]

@SeekMastery public = defending your ego, private = actually thinking. same thing on sales calls, the real objection almost never comes out with the whole team on zoom, it shows up in the quick 1-on-1 follow up after

[leco martinez @lecomart]

@vassallo @StanfordGSB building got cheap, taste didn't. the people who win now spend way more time talking to customers than shipping, because picking the right problem is the part ai can't speed up for you

[leco martinez @lecomart]

@AbhijayArora iphone + dji mic already covers most of it honestly. the upgrade that shows up most on camera is a cheap key light, good lighting makes an iphone look like a real setup way before a new camera does

[leco martinez @lecomart]

@DevonFrohne constant discounts train people to never pay full price. the brands that keep their premium feel usually add value instead, a bonus or early access, so the price stays the price and the deal still feels special

[leco martinez @lecomart]

@Brady_Wx @bentaber the code part is getting cheap, knowing what's worth building isn't. experience is basically pattern recognition for what breaks at 2am, and that's the part nobody can prompt their way into yet

[leco martinez @lecomart]

@Swampist they're paying for the name, not the listeners. the shows that actually last own their audience directly, email list, live events, their own stuff, so a big deal is a bonus and not the whole business

[leco martinez @lecomart]

@Basedballa @venom_vardhan You wish

[leco martinez @lecomart]

@danmartell I don’t care if it’s alone or with someone but always with purpose and meaning

[leco martinez @lecomart]

@JagTheHero the gap between someone who uses ai daily and someone who tried it once is already huge. the real edge is having it baked into your actual workflow, not just asking it random questions now and then

[leco martinez @lecomart]

@ImDavidPeterson the split makes sense, small accounts want speed and big ones want a person who gets their world. the risk is the long tail never feels seen, so one real human check-in a quarter keeps them from quietly churning

[leco martinez @lecomart]

@jarydesign the best ad copy is usually already sitting in the sales calls. the exact words buyers use when they say yes are what marketing should be running, way better than anything written in a brainstorm

[leco martinez @lecomart]

@leojrr boring software sits inside a workflow people can't skip, that's why it sticks. the play now is boring saas with ai quietly doing the work inside, not ai as the whole product

[leco martinez @lecomart]

nothing resets your ambition like landing in a US city where everyone's building something.