Ledell Wu

Co-Founder & Chief Scientist @ Creatify AI
ICML Test-of-Time Award
Co-author of DPR (RAG-core)
Past: FAIR @MetaAI

[Ledell Wu @LedellWu]

Super Excited to introduce Aurora (Audio-driven Ultra-Realistic Rendering of Reactive Avatars) – our latest technical breakthrough: a new state-of-the-art AI foundation model for avatar video generation.

From a single image + an audio clip, Aurora produces a photorealistic video of a person speaking or singing — with full-body expressiveness, not just lip sync.

Aurora is a diffusion-based multimodal model that fuses audio, image, and optional text inputs to generate temporally coherent, emotionally aligned motion across the face, eyes, hands, and overall posture.

See demos + full detailed blog post here: 🔗 https://t.co/pYeQOShCXp

What makes this powerful:
- Zero-shot generation with highest visual fidelity
Identity consistency over long videos
- Natural gestures, facial nuance, and subtle motion
- Robust performance across diverse scenarios

It’s one of the most natural, expressive and controllable avatar models we’ve seen — and I’m incredibly proud of my team for making it happen.

[Creatify AI @Creatify_AI]

🆕 Today we’re introducing Aurora - the state-of-the-art image to avatar model.

From a single image and a voice, it generates ultra-realistic avatars that move, speak, and feel real.

With Aurora, you can scale your most creative marketing ideas. Aurora avatars don’t just say lines, they express them, making your ideas come alive on screen.

Comment "Aurora" & RT to get early access today.

[Ledell Wu @LedellWu]

@stevejang @Creatify_AI Thanks for your support @stevejang !

[Ledell Wu @LedellWu]

Excited to share Creatify Agent: our step toward AI-native ad orchestration.

Creatify Agent is a multi-agent system for ad video and image production. A central producer orchestrates six stages — brief understanding, web research, parallel scene generation, scored audio, layered assembly, and per-scene QA — with a vision-capable critic feeding verdicts back into the loop.

Alongside the system, we're releasing VideoAdAgent Bench — the first public benchmark for AI ad-video production. Creatify Agent ranks first on the composite, hallucination, and pairwise-preference metrics that govern whether a finished ad is shippable, outperforming general-purpose video agents and frontier T2V models.

The design choices we think matter:

→ Reference-anchored generation. The producer can pull 8–10 high-performing ads from TikTok / Instagram in the brand's category before any scene is rendered. URLs and competitor reels enter the same typed asset graph as uploaded assets.

→ Persistent per-brand memory across sessions. Every T2V model and general-purpose video agent we benchmarked starts from zero on every call.

→ In-the-loop hallucination control. The critic runs inside production, not as a post-hoc filter. Each scene is judged against an explicit rubric (product fidelity, object hallucination, text quality, physical violations, anatomy), and failures route back with a structured verdict — which dimension, by how much, on which frame — for surgical per-scene regen.

Try it for free: https://t.co/GtXEm8fGG3
Full tech report: https://t.co/8YFW3srbD8
VideoAdAgentBench: https://t.co/J7aK6Hlgl4

[Creatify AI @Creatify_AI]

Introducing Creatify Agent.

The world’s first multi-agent orchestrator that makes viral ads without AI slop.

Drop an ad idea below, and we’ll build it for you.

[Ledell Wu @LedellWu]

We built Ad Flow because we kept hearing the same thing from performance marketers: the creative process is fragmented across 5+ tools before a single ad goes live.
One canvas. Idea to finished ad. Swap the hook, ship every version.
This is what creative velocity actually looks like.
#AIAdvertising #CreativeAutomation

[Creatify AI @Creatify_AI]

Every ad tool we've used has had the same problem, constant context switching. Film here, edit there, add audio somewhere else. Creative momentum dies before you can even finish the ad.

Ad Flow fixes that.

Idea to finished ad, without ever leaving the canvas. When something works, swap the hook and ship every version at lightning speed.

Other tools generate pieces. Ad Flow creates the whole picture.

To kick off this launch, we're giving away 100+ Ad Flow Ad templates with replay across different product categories.

Comment "FLOW" to unlock access to the Ad templates with replay.

Make sure to check your Dm's

👉 https://t.co/DvbIkoaDWv

[Ledell Wu @LedellWu]

Aurora is now live on @fal - ultra-realistic, expressive avatars from a single image + voice.
Built to scale, built to feel real. 🚀
https://t.co/L6bFUAbVC5

[fal @fal]

🚨 Creatify Aurora is now live on fal!

🎭 State-of-the-art image-to-avatar model - ultra-realistic avatars from a single image and voice
✨ Avatars that move, speak, and feel real with exceptional expression
🎨 Versatile across avatar styles and scenarios with scalable, consistent quality

[Ledell Wu @LedellWu]

Excited to share our ad clone launch — another brick in the foundation of end-to-end AI creative automation. More to come. ✨

[Creatify AI @Creatify_AI]

Marketers have been cloning ads forever.
They just never had a button for it.

So… we built one. 🚀

Introducing Ad Clone:

→ Pick any top performing ad from our AI Ad Library

→ Swap in your product

→ Generate a new version built on the same winning structure
(angles, pacing, hooks, CTAs all rebuilt for your brand)

One early tester cloned a competitor’s ad style
Cut their CPA by 50% in 7 days.

Creative isn’t luck anymore.

It’s leverage.

Ad Clone launches today.

Like + RT
Comment “Clone” We’re giving away up to 50,000 free Credits for (Next 9 hours🔥)

[Yinan Na @nyn531]

We just shipped Sora 2 in our Asset Generator… and it’s killer when combined with other models. Especially since you can’t use humans as reference images for Sora.

It’s crucial for DTC brands & agencies who need video content (esp UGC) at scale

Here's the workflow we’re using for our biggest clients:

→ Product isolation from Nanobanana
→ Creatify’s brand kits to save crucial selling points, unique differentiators → Threaded asset generation to chain multiple outputs and models at the same time

Now for the Sora part:
→ Use the reference image + brand kit to generate UGC videos
→ Ensure the hook and CTA come across in the prompt (dialogue, SFX, ambiance synced)
→ Generate multiple batches
→ Combine with AI Aurora avatars for longer UGC scenes as well

100% all generated in Creatify and zero post-production required

Want to get access?

→Comment "SORA" →Like this post/Follow me

And I'll send the workflow (must be following so I can DM)

[Ledell Wu @LedellWu]

@stevejang Thanks so much for your support!

[steve jang @stevejang]

generative video models are going through a 💯x surge, ever more pitched than the GPT3.5 to GPT4 step function we all saw in the LLM space.

look back just 12 months ago, and then back at today's one-shot fidelity, control, and consistency: Veo 3, Kling, Seedance, Minimax, etc (all available on @FAL)

Today, sending big congrats to the cracked @Creatify_AI team on their new SoTA diffusion-transformer video model, trained specifically for advertising and marketing! 🔥🔥🔥

[Ledell Wu @LedellWu]

@stevejang @stevejang Appreciate your support and advice! 🙏 We’ve been heads-down pushing the limits of expressiveness, fidelity, and control in avatar synthesis. Excited for what's ahead!

[Ledell Wu @LedellWu]

We are launching Design Your Own Avatar 2.0 today.
With DYOA 2.0, you can freely create avatars and customize them in a variety of ways.
→ Outfits that match your style.
→ Backgrounds that set the perfect scene.
→ Camera angles & branding elements all in your control.
👉Try it for unlimited customization: https://t.co/h3CZbtr35G

[Creatify AI @Creatify_AI]

Introducing DYOA 2.0 — your new way to make avatars.

This isn’t just an update. It’s a complete reinvention of how brands build digital identities.

Unlimited customization.
10-minute turnaround.
One avatar, endless looks.

No more bottlenecks. No more “almost there.” Just fast, flexible storytelling at scale.

Start creating: https://t.co/Yb1hQFPMnX

[Ledell Wu @LedellWu]

We’re just getting started. Huge thanks to @stevejang for leading our Series A and sharing our ambition to reshape advertising. Let’s go! 🙌

[steve jang @stevejang]

Psyched to share at @KindredVentures that we co-led a $15.5M investment into @Creatify_AI, which is building at the intersection of generative media, AI agents, and the $1.1 trillion global advertising market!

Video is the most effective medium in digital advertising, but one of the hardest to scale. Production is slow, iteration cycles are expensive, and performance is hit-or-miss with fuzzy feedback loops.

Creatify is compressing what’s traditionally been a fragmented, manual, and expensive process into a fast, generative ad-creative AI agent with built-in testing and feedback loops. Creatify's AdMax is an AI agent designed to not only make video ads, but manage the entire video ad lifecycle.

The founders, @nyn531, @LedellWu, and Chaz Zhou, bring deep product engineering and AI research experience from @Meta, @Snapchat, and FAIR (fka Facebook AI Research). In a short amount of time since launch, they have reached over $9M in ARR and many happy customers including thousands of creators and brands. Happy to invest and support, alongside @WndrCoLLC and prior investors @SamsungNext, @natfriedman, @danielgross and angels. More details in our blog post below 👇🏽👇🏽👇🏽

https://t.co/7FFjT0bdiP

[Ledell Wu @LedellWu]

Our CEO @nyn531 is on @BloombergTV live!
https://t.co/HbU7wHuaN7

Go @Creatify_AI

[Ledell Wu @LedellWu]

We just announced our $15.5M Series A @creatify_ai , co-lead by @WndrCoLLC and @KindredVentures.

Today, we’re unveiling the next chapter of Creatify: AdMax—an autonomous AI agent for full-funnel advertising. 🚀

It’s not just gen AI for creatives. It’s a decision-making system that closes the loop between creative generation, testing, and performance optimization.

AdMax:
🧠 Ingests competitive ad data
🎨 Uses LLMs + VLMs to generate 100s of tailored video variants
📊 Runs live multi-variate tests (ROAS, CPA)
🔁 Analyzes performance feedback to generate smarter creatives & refine targeting
A full-stack agent that learns, adapts, and scales—autonomously.
The future of performance marketing is here → https://t.co/lMj9DjxSr8

Huge thanks to our customers: we couldn't reach this far with all your support, feedback, and love!

More details on our blog: https://t.co/3TklXHRln5

#AdMax #AIagents #SeriesA #Creatify #growthtech #autonomousads

[Creatify AI @Creatify_AI]

Big news from the Creatify team:

We’ve raised a $15.5M Series A, co-led by @WndrCoLLCand & @KindredVentures

@nyn531 @LedellWu

In just 18 months, we grew to 1.5M users and hit $9M+ ARR.

But the journey taught us something deeper:

→ Making ads is easy
→ Knowing what works is everything

That’s why we built AdMax — the first AI ad agent.
It listens to the market.

It creates. It tests. It learns.
This is just the start of a new era.
Try AdMax → https://t.co/oZJABZYQjb

[Ledell Wu @LedellWu]

Today we are launching Creatify Product Video! Check it out here 👉 https://t.co/ZmNM1elMNM
More examples in thread & website.

[Yinan Na @nyn531]

today we launch Creatify Product Video, our newest video ad generator.

this is your high-end product photographer—just drop in your product image and get a cinematic product video clip in return.

it can also generate a UGC-style creator holding your product, narrating with our hyperrealistic lip-sync model—ready in minutes.

i know there are a lot of product video generators out there, but this one is really good. it can save you hours/days, and thousands of dollars.

[Robin Delta @heyrobinai]

RIP influencers.

I created an AI influencer in 60 seconds, and it looks 100% real.

Here’s how I did it (step-by-step):

[Ledell Wu @LedellWu]

Excited and super impressed by Deepseek's V3, R1, Janus model release (3 in a row)!
This is a clear win of the open source community and every builders can benefit from the new innovations.
For AI applications this opens up vast new possibilities, enabling significant innovations.
#deepseek #AGI #AIapp #creatify

[Ledell Wu @LedellWu]

@heyrobinai Thank you for sharing! So glad you're loving our Design Your Own Avatar product.

[Robin Delta @heyrobinai]

Lifelike AI human avatar videos are becoming incredibly realistic.

They’re so realistic, you might just forget they’re not real people. (Is this the future?)

Here's how to create your AI avatar easily:

[Angry Tom @AngryTomtweets]

This is wild! 🤯

The girl in the video is 100% AI-generated from a text prompt.

Scaling UGC content has never been easier!

[Ledell Wu @LedellWu]

We are launching Design Your Own Avatar (DYOA)!

With our latest innovations in multimodal generation at @Creatify_AI , you can now create ultra realistic AI avatars from text description and bring it to life!
This unblocks a whole new level of possibilities.

Check it out: https://t.co/f4JM1AMvEW

[Creatify AI @Creatify_AI]

THE FUTURE IS HERE!

For the first time ever, you can now create your own 100% AI avatar from scratch. Simply describe your ideal representative, from their appearance to their surroundings, and our technology will bring your vision to life!

Available now at: https://t.co/7blTmaobMj (examples in thread)

[No real people were filmed in the making of this video.]