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By strategically combining policy issues with group appeals, parties can effectively communicate their platform, connect with diverse social groups, and shape voter perceptions of representation and responsiveness.
We test our hypotheses using election manifestos (1990–2019) and public opinion data for Austria. The findings show that parties use group appeals to reinforce their strengths and respond to voter priorities.
I’m thrilled to see this paper (with @ThomasMMeyer & @MarkusWagnerAT) finally published online @The_JOP! We show that social group appeals serve as simple cues for voters, shaping their opinions on policies based on appeal valence and group affect.
https://t.co/JPmSn2uGes
While these appeals serve as potent rhetorical tools for political actors, they can deepen policy disagreements among the public and may also strengthen group stereotypes.