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great marketing isn't what you think.
it's not:
– clever/catchy slogans
– viral moments
– perfect design
– big budgets
– KOL pfps
it's:
– translation of complexity
– delivery of clarity
– creation of belonging
– removal of friction
– invitation to meaning
we've confused marketing with attention-seeking.
real marketing creates gravitational pull.
you don't need more tools.
you need more truth.
start there.
A small team.
No funding.
Just Doritos, Mountain Dew, and a dream.
By 2021 they were making $85M a month.
This is the story behind the biggest Play-to-Earn in Crypto🧵
(1/9)
How to become a good CMO/marketing generalist?
Short answer:
Direct experience.
Long answer:
Direct experience in Social Media, Community, Email mkt, Paid ads, Sales & BD, Content & client management.
If you want to know what to ask, you first must know HOW to do it.
Unpopular opinion:
In crypto, too much money is spent chasing small, quick gains. Focus on ethical teams that build for the long term. Big money is built slowly with stamina.
5 TOUGH lessons I learned the hard way as a social media manager:
Being a social media manager is a bumpy road. This gets compounded when you’re freelancing & juggling multiple clients. I’ve had my fair share of mistakes & here are 5 painful lessons I learned along the way
🧵👇🏻
5/5 Your phone will always be in your hands and you will find yourself constantly in “work mode”. This can annoy / disrespect the people around you. Protect your energy and social life during your “off hours”.