Les

Building the home for hyper-creatives

[Les @lesthe0ne]

Gen Z

[Les @lesthe0ne]

In a year from now

[Phurzo @Phurzo]

We’re living in an era where you can create AI “influencers” in an hour and amass over 1 million followers in under a month.

At the start of April, I launched 3 AI influencers. Within 30 days, they generated over 100 million views and gained more than 1 million followers across all 3 influencers.

One of them alone did 80 million views and gained over 800,000 followers. All organic.

The audience is warm, niche-specific, and highly responsive. When I send them through automated funnels for offers I want to promote, I’m seeing a 94% CTR.

I’ve been in this game for over 2 years now, and it has never been this easy.

Before, it used to take 3–4 months just to potentially build an account to around 100,000 followers.

Now?

You can do that in a couple of days.

Insane.

[Les @lesthe0ne]

@imBillyHowell Another Billy banger

[Les @lesthe0ne]

@gao_zibo Thank you goat!!

[Les @lesthe0ne]

At mile 11 my body physically started breaking down. Calf’s felt weird, patella on fire, etc.

I’ve never ran that fast for so long in my life. Tried thinking of every Goggins quote known to man while running but my mind went blank

Crowd cheering turned into white noise
Music in AirPods turned into white noise

But the only thing that kept me going were the people I was running with

Shoutout to Oliver Morton (random guy yelling “I’m going to catch you!!”)

He sprinted past me in the final mile.

I came 386th out of 6,000+

It’s been two days since this race and my legs are still sore. Only thought that came from this experience is what does a full marathon feel like?

[Les @lesthe0ne]

Was invited to run half-marathon last week by a head of growth. Couldn't say no since he hit me w "do you think you can beat me lol?" during the invite.

The race is in two days

Strategic goal, run faster than him
Realistic goal, run faster than him
Inevitable reality, be sore for the next three days, fuck yes

[Les @lesthe0ne]

70,000,000 views generated and 600K+ followers in one month by a person who has never showed their face to a camera

Oh, and 50%+ CTR on thousands of links sent out every day leading to your app

How?

AI influencers are the dystopian reality social media has come to but a goldmine for Incubators and other marketers who know how to use them

@Phurzo is at the forefront

Most AI teams plug an app in every video and wonder why nothing seems to convert. Phurzo went the opposite route... He builds warm niche audiences instead

One avatar might be talking about finances, another could be talking about relationship advice

Audiences then come for the content, not a pitch

Now, each of those warm pages becomes prime real estate to push any app that falls within the respective niche

So if videos aren't plugging the app, how the fuck is this converting towards downloads?

Every time the viewer engages with an AI video, Phurzo's ManyChat fires off into their DM with the link to your app. Remember, these viewers are already warm to the niche your app lives in so the CTR is UNREAL

That's exactly how you get 50%+ CTR

If you want to learn the game, talk to @Phurzo directly
If you want to scale the game, fill out an application on https://t.co/ooF92tKsAe

[Les @lesthe0ne]

Time to lose my mind for the next 13 miles

[Les @lesthe0ne]

Was invited to run half-marathon last week by a head of growth. Couldn't say no since he hit me w "do you think you can beat me lol?" during the invite.

The race is in two days

Strategic goal, run faster than him
Realistic goal, run faster than him
Inevitable reality, be sore for the next three days, fuck yes

[Les @lesthe0ne]

Was invited to run half-marathon last week by a head of growth. Couldn't say no since he hit me w "do you think you can beat me lol?" during the invite.

The race is in two days

Strategic goal, run faster than him
Realistic goal, run faster than him
Inevitable reality, be sore for the next three days, fuck yes

[Les @lesthe0ne]

@neil_ruaro Zero, these results were driven by the https://t.co/CTwk35Bkpf team

[Les @lesthe0ne]

One month later, we got Gleam to number 10 in the App Store and over 200K in revenue

Organic as always

[Les @lesthe0ne]

$120,000+ in sales and 70,000 downloads on an abandoned app within 30 days?

No paid ads
No 1,000+ pieces of content
No wasted $$$ on copycat agencies

What the fuck?

During a call, Charles and I realized something... Gleam can be a revenue driver while they build the next era of social media, WIP

Reason for this is because Gleam is a great product but also has an inherently viral pain point...

People suck at communicating.

"Let's run it" - @CharlesLiu9

Green light.

I put together a seven man Incubator team and we did exactly what we're world class at

Talking to a camera.

10 minute story times, elaborate world building and obsessing over the product

I gave feedback to every Incubators video

"Put an open loop here, slow down your cadence, you're creating viewer fatigue, be yourself!!"

We iterated, we obsessed, we won.

Every aspect of this marketing is untraditional
The reason it works is because it's untraditional

& also why so many try to copy and fall short

So what’s next for Charles and Gleam?
Build social media for the ambitious.

What's next for Incubators?
Build the home for elite creators.

[Les @lesthe0ne]

@500kMMR Straight cinema, I’m crying

[Les @lesthe0ne]

Every time I hit flow state at my desk, 9/10 this masterpiece is playing in the background

Turns work into a campaign mission

[tyler hogge @thogge]

I’m sorry,

But if the CEO/founder isn’t intense

You basically have no shot. Join a different startup.

[Les @lesthe0ne]

@BreslerEli35656 So based, W Eli take

[Les @lesthe0ne]

For the founder friends hiring in-house creative for marketing content:

Make sure they have a minimum of 500M+ organic views generated by themselves (this is great for testing agency owners as well)

Hop in the interview and ask them to break down your content live. If they can’t instantly diagnose what’s wrong, hard pass.

Bonus: if they say Facebook organic is dead, congrats, you’ve found a fraud

[Les @lesthe0ne]

@tommyjxb 2023 - 2024 CC members will need to be studied in five years. Absolute LEGEND

[Les @lesthe0ne]

@whosetafa Creation is genuine magic, like what do you mean we can have ideas that turn into real things

[Les @lesthe0ne]

Phase two of Incubators will change the way everyone thinks of creators

[Les @lesthe0ne]

@churchill_dan @zachpogrob @BPN_Supplements Legend

[Les @lesthe0ne]

Landed in Phoenix for the weekend and picked up a rental

Worker looks at my Incubators Amex and asks “What is this business if you mind me asking?”

A creator accelerator

[Halo @sighthalo]

There’s a void in the industry, imma fill it and make sure it runeth over