Letsmetrix

Your trusted, all-in-one source for Shopify market data & insights.

[Letsmetrix @letsmetrix]

We looked at all 32,805 @Shopify apps ever listed so you don't have to.

Q2 2026 verdict:

• 5,263 new apps launched (biggest quarter ever)
• only 10.3% ever reach 50 reviews
• median time to get there: 468 days

Building an app: easy.
Getting anyone to notice: good luck.

Full Q2 report is live on Letsmetrix 👇

[Letsmetrix @letsmetrix]

@harleyf @Shopify From one of Shopify’s early bets to becoming part of the company itself. That’s a pretty cool journey for Tailwind.

[Letsmetrix @letsmetrix]

@richoffcampss Life is lifing, congrats bro

[Letsmetrix @letsmetrix]

@ecombutchill Cherish your wins bro

[Letsmetrix @letsmetrix]

@ImLucasnova 22k customers, 100k orders, and now aiming for 1M. The math is looking pretty good for you.

[Letsmetrix @letsmetrix]

@harleyf @Shopify 80 years of heritage and a completely new commerce setup underneath it. Welcome to Shopify, @Balmain !

[Letsmetrix @letsmetrix]

@duolingo you naughty owl

[Letsmetrix @letsmetrix]

That last line is the real lesson - the 7 ads found the first buyers, but the product did the rest. When people build something with their own hands, they get attached to it, and attachment is what turns a customer into someone who shares. That is a much harder thing to engineer than a good ad.

[Letsmetrix @letsmetrix]

nobody tells you that launching a @Shopify app is 5% code and 95% refreshing your ranking like it's going to change if you look hard enough.

[Letsmetrix @letsmetrix]

so shopping is now: say what you want, agent picks the match, done. no scrolling, no tab graveyard.

which quietly changes everything. the whole game becomes "does the agent surface you or not." rough times ahead for anyone still betting on being browsed.

[Shopify @Shopify]

Muse from @Meta just dropped and Shopify merchants are already live

When someone uses their Muse for shopping, it searches Shopify Catalog to find the best match

Checkout happens directly in the app

[Letsmetrix @letsmetrix]

Earning the badge was already hard at 1 in 16 apps, and every month the catalogue grows, it represents a more selective slice of the store.

We track every Built for Shopify badge gained and lost across the store, month over month, so you can see exactly how the bar is moving: https://t.co/T1PbtaZUnd

[Letsmetrix @letsmetrix]

Built for @Shopify just got rarer again. It now sits at 6.1% of apps, down from 6.3% a month ago.

85 more apps earned the badge last month.

The catalogue keeps expanding, and the badge supply can't keep pace.

[Letsmetrix @letsmetrix]

the "check your app charges" one is going to hurt some people today. sorry not sorry.

[Letsmetrix @letsmetrix]

@IconUtopia @Shopify Yesss, keep going! Congrats!

[Letsmetrix @letsmetrix]

Six awards in one quarter is pretty hard to miss.

Meet Essential Upsell & Cross Sell, one of the standout apps in our Q2 2026 Grid Report.

Congrats to the Essential Apps team on a great quarter!

[Justas @IconUtopia]

Essential Upsell app was cooking last quarter! 🔥

If you're a @Shopify app developer, don't sleep on @letsmetrix - you can find some great insights there.

[Letsmetrix @letsmetrix]

@elygiux Love to see what you're shipping!

[Letsmetrix @letsmetrix]

@harleyf I love that you wrote this for the kids who don’t necessarily see themselves in the usual definition of success. Those are often the kids who just need someone to tell them that the way their brain works is a strength.

[Letsmetrix @letsmetrix]

@gerdolinsky The fact that a business can operate for years, build a clean track record, and then suddenly be at risk because of a historical connection is pretty concerning. Hopefully this gets reviewed properly and there’s a clear explanation for what happened.

[Letsmetrix @letsmetrix]

@AbyssusErigo @Shopify Hope German gets some clarity on this soon. Whatever the reason behind the decision, situations affecting an entire team deserve a proper review rather than getting stuck in a support loop.

[Letsmetrix @letsmetrix]

@jevon I like the COO comparison. There’s something different about a model that can research, organize a bunch of moving pieces, and actually work through financial models instead of just helping with one task at a time.

[Letsmetrix @letsmetrix]

@MParakhin I love this approach. The best part is probably getting those random little things you’d never think to search for yourself.