Levi Rosendall

Running a Growth Marketing Agency of 1 at Reinforce Advertising. Starting an apparel brand for my daughter, “Love, Dad”.

[Levi Rosendall @levirosendall]

My wife and I were blessed with our daughter one month ago.

And naturally I started an apparel brand for her called “Love, Dad”.

I want to document my journey here, so follow along to see behind the scenes!

[Levi Rosendall @levirosendall]

@KodyNordquist Volume works super well on organic social, but there has to be a system to improve it over time. So many brands are sitting at 200-500 views per video and posting a TON, but none of those will make it to the ad account.

[Levi Rosendall @levirosendall]

"Organic reach is dead for small brands."

Then how did we get Swaddelini 101M organic views in the last 90 days?

People have said organic social is dead for years.
But that's because they are playing by the old rules.

The algorithm used to ration your reach by how much you posted.

Post on a schedule so your audience knows when to expect you.
Don't post too much or your follower engagement will go down.

That doesn't matter in 2026.

The algorithm rewards good content that gets attention.
Every video gets its own shot at virality.

So we started posting 4-6 times a day.

We track the hook rate and shares on every post.
The winners tell us what to make more of, and we cut the rest.

The result is 3-4 viral posts a week, 1-2 breakout videos a month, and 101M views in a quarter on Instagram alone.

And the second a winner breaks through, we put it into our ad account and it spends profitably from day 1.

[Levi Rosendall @levirosendall]

@andrewjfaris I do social and advertising for two clients and agreed. It makes running ads so much easier and the brand awareness is killer.

[Levi Rosendall @levirosendall]

@KodyNordquist Offer

[Levi Rosendall @levirosendall]

@alexgarcia_atx Hey Alex! Do you have those six questions somewhere I can access them? I tried to pause the video but captions were in the way.

[Levi Rosendall @levirosendall]

@andrewjfaris That would be too hard 😂 but yeah, either go down with the ship or take responsibility and fix it

[Levi Rosendall @levirosendall]

@landforce I’m proud to be a 55k point this month, best video yet!

[Levi Rosendall @levirosendall]

@PhilKiel I’d love to try it!

[Levi Rosendall @levirosendall]

Shopify be like “Happy Mothers Day, I’m going to bug out”

[Levi Rosendall @levirosendall]

Anybody else noticing weird sessions on Shopify today?

Seems like they’ve been having this issue weekly at this point.

[Levi Rosendall @levirosendall]

2026 finally feels like a year where opportunity abounds.

Much preferred to 2025 where the question to answer was “how do we avoid going out of business?”

[Levi Rosendall @levirosendall]

@andrewjfaris Every ecom brand I work with is killing it right now, and I largely credit it to the mistakes we learned from last year that we are righting now

[Levi Rosendall @levirosendall]

@CJSlattery I feel like this is with most businesses. Pick the hard fight you want because none of them are “easy”.

Love the perspective though from someone who is going all-in this year!

[Levi Rosendall @levirosendall]

@theisaacmed Have you tested this? I use Buffer with one of my clients and would stop doing that if this is true.

[Levi Rosendall @levirosendall]

@DylanAnder Is that a product page or a collection page in the picture?

[Levi Rosendall @levirosendall]

@CJSlattery I was having a conversation with someone about this last month and used your graph to explain it. So that’s for helping out with these conversations!

[Levi Rosendall @levirosendall]

Being on DTC Twitter was so useful for me this BFCM, thank you everyone!

All my clients had their best BFCM ever, I hope you had the same experience!

[Levi Rosendall @levirosendall]

@seanfrank @austriker27 I loved the pay what you can sale by Treklight!

[Levi Rosendall @levirosendall]

What is Meta pacing today? Just take my money already 🤣

[Levi Rosendall @levirosendall]

@CJSlattery I turned ads off for my brand, only because I don’t have the mental bandwidth to manage one more account today 😅