The AI adoption gap is moving from model access to workflow design: the teams that capture context and turn repeatable work into skills will compound faster than the teams just adding another chatbot.
Today in the STARTPLATZ AI Hub we test a very concrete question: your company may rank on Google — but does ChatGPT, Perplexity or Gemini actually recommend you?
My current X workflow is less “social media planning” and more an AI radar loop: bookmarks in, Heinrich distills signals, then I decide what becomes a post, an experiment, a contact or an event idea.
Where do you currently see the biggest AI leverage in real work?
- coding
- customer support
- sales
- internal operations
- research
- something else
My sense: the biggest gains come when AI removes coordination work, not just when it writes more text.
The AI bottleneck is shifting.
Not access to better models, but the ability to redesign work around them:
- fewer handoffs
- clearer context
- faster decisions
- tighter feedback loops
AI ROI comes from better work architecture, not just more tools.
This weekend at STARTPLATZ Cologne: 33 pitches, working prototypes, real use cases.
Congrats to the winners:
Drezzl by Josepha — outfit matchmaker.
PitchPerfectly by Levin & team — AI coach for presentations.
Special mention: CheapTravel by Fadil & Sanije.
Where do AI agents create the most leverage in your work right now: speeding up existing steps, or removing entire steps from the process? I am increasingly interested in the second category.
Today is pitch day at our AI Coding Hackathon at STARTPLATZ Cologne. Teams start presenting live at 2pm. If you want to see what builders can turn into working AI prototypes in 48 hours, this is the moment to follow along.
A question for people building with AI agents: where have you seen the biggest gain so far? Speeding up an existing step, or deleting/reorganizing the step completely? My current bias: the second one is where the real leverage is.
AI adoption is moving from tool access to workflow design. The teams that get ahead are not just adding copilots. They are rebuilding how work moves from idea to prototype, from data to decision, and from experiment to operating system.
The interesting shift is not that AI writes more code. It is that the work environment itself starts becoming agentic: threads, workflows, research, security checks, deployment steps. Software teams will not just move faster. They will reorganize how work is owned.
Day 2 of our AI Coding Hackathon at STARTPLATZ. Sold out again, with RWTH Aachen students and builders from different backgrounds. Projects: WhatsApp group manager, bookkeeping automation, AI research radar, B2B lead qualification, fitness coach. AI becomes concrete work.
Your company may rank well on Google.
But does ChatGPT recommend you — or your competitor?
On June 3, Niclas Hoffmann shows live how GEO Tracking makes AI visibility measurable.
https://t.co/eE3JZsdS2L
Curious about GEO / visibility in AI answer engines:
What have you already seen change in practice?
Are leads, branded searches or inbound questions shifting because people find answers in ChatGPT, Perplexity, Gemini etc. instead of Google?
I'm rebuilding my own workflow around AI:
X as radar.
Bookmarks as intake.
Heinrich as assistant.
Then posts, tests, contacts and event ideas.
The lesson so far: productivity does not come from one new tool.
It comes from redesigning the information flow.
The bottleneck in AI is shifting.
Access to strong models is becoming cheap.
The hard part is reorganizing how teams decide, write, sell, support and learn around AI.
The winners won't just have better prompts.
They will change the operating rhythm.