Viktor Liedner

[Richard H Thaler @R_Thaler]

I was so lucky to be able to have Danny Kahneman as a best friend and collaborator for decades. He usually ended our conversations with "to be continued..." but I now have to simulate his part which is impossible. My favorite image of us "working".

[Robert Bergqvist @BergqvistRobert]

Första bakslaget för RB-chefen Erik Thedéen när 40% av direktionen (inkl förste vice riksbankschef Breman) går emot honom. En slutsats till: räntebanan indikerar en säkrare uppfattning i Riksbanken att räntetoppen kan ligga på 3.75%. Men den höjningen kan hänga löst.

[faris @faris]

For your enjoyment:

McKinsey new {obviously inspired from various inc Amazon and @zoescaman) community flywheel model (2022)

1/2

[The B2B Institute @b2binstitute]

Try using the "ABLE" framework for assessing creative effectiveness. We've learned from the brilliant minds at The Ehrenberg-Bass Institute that the more “ABLE” the creative, the more likely the profit. Check it out ⬇️

#B2BInstitute #B2BMarketing

[richard shotton @rshotton]

Stockholm University study: New Years resolutions are more likely to be stuck to if they involve adopting a behaviour rather than avoiding it

From one of my favourite websites: @BBC_Worklife

[richard shotton @rshotton]

Beautiful story about Volvo putting safety before profit

After inventing the 3-point seatbelt in 1959 they chose not to enforce the patent so every manufacturer could use it for free

Since then it’s estimated 1m lives have been saved

In Extra Life

[Byron Sharp @ProfByron]

Don’t get me wrong. Differentiation (when it’s a real consumer benefit) can also be great. But people who think Distinctiveness and Differentiation are the same thing are muddled.

[richard shotton @rshotton]

Six psychological biases that help explain why we fail to prepare for disasters

In The Ostrich Paradox (2017)

[Lisa Feldman Barrett @LFeldmanBarrett]

So pleased to receive the U.K. edition of "Seven and a Half Lessons About the Brain," which will be published on March 4!

[Rory Sutherland @rorysutherland]

I find it a bit weird that people who preach inclusion are perfectly happy to join Clubhouse, a service which deplatforms 80% of the world's population, and is by invitation only. At least be honest and call it "1950s Country Club House".

[Pitchfork @pitchfork]

Daft Punk are no more https://t.co/YssC6oXEOo

[Phil Barden @philbarden]

Something to look forward to! #behavioraleconomics #behavioralscience
https://t.co/3qSFPcaDq3

[Barack Obama @BarackObama]

Congratulations to my friend, President @JoeBiden! This is your time.

[Phil Barden @philbarden]

You might have a beautiful website and app but remember that every touchpoint sends signals about your brand.

[Viktor Liedner @liedner]

Word:

[Byron Sharp @ProfByron]

Search is physical availability. Not advertising to build mental availability.

[richard shotton @rshotton]

Metanalysis of 96 real-world experiments by Chandon suggests that making healthy eating easy (e.g. use of defaults or smaller serving sizes) is more effective than trying to change motivation levels
https://t.co/2nIWJykRMV

[richard shotton @rshotton]

Six psychological biases that help explain why we fail to prepare for disasters

In The Ostrich Paradox (2017)

[richard shotton @rshotton]

FCB’s checklist for evaluating creative

In The Strategy Scrapbook by ⁦@alexmorrisnorth

[richard shotton @rshotton]

Strategy as sacrifice

⁦@davetrott quoted in The Strategy Scrapbook by @alexmorrisnorth

[richard shotton @rshotton]

Matthew Goodwin on forecasts

In The Week