Linda Dupree

CEO, @NCSolutions | Single Source Data Evangelist | Measurement Maven | Lover of Unexpected Leadership Lessons

[Linda Dupree @lindadupree_]

It's been an absolute joy being the CEO at @NCSolutions, watching the company evolve and adapt, and especially working alongside extraordinary, thought-leading professionals. I will remain on as an advisor at NCS through most of the year. Read more: https://t.co/Ww4A2Euj4K

[Linda Dupree @lindadupree_]

The next generation of Sales Effect measurement launched into the #CPG marketing atmosphere just a few weeks ago at @NCSolutions. I've enjoyed watching this product evolve over time to enhance our clients' #AdEffectiveness. Read more about it: https://t.co/O85jAhnZFb

[Linda Dupree @lindadupree_]

Congrats to @LeslieWood_NCS, Amy Crooks and team for developing a framework that gives brands the ability to take a more nuanced look at #adfrequency and a fresh way to understand effectiveness in this fragmented media landscape.

https://t.co/tVWaVdooPf
#ARFAxS #recency

[Linda Dupree @lindadupree_]

I’m proud to announce that @NCSolutions team members @LeslieWood and Amy Crooks will be presenting at #ARFAxS on advertising recency. Register here to see them in action:
https://t.co/hHWVgxNVbs

[Linda Dupree @lindadupree_]

Millions of data points define the relationship between #CPG #advertising and purchase decisions. @Lance_Brothers_ says. #MachineLearning is the way to understand how this relationship impacts CPG sales.

Couldn’t agree more. Check it out: https://t.co/ulAUG1Y3xE

[Linda Dupree @lindadupree_]

Thank you @advertisingweek for inclusion in your 2021 Trend Report! As our industry’s knowledge of how to produce the best advertising experience for consumers (and brands) continues to evolve, I am encouraged about the future of advertising effectiveness. https://t.co/fFvWpbJamr

[Linda Dupree @lindadupree_]

Wishing you a wonderful holiday ❄️ from all of us at @ncsolutions. May it be spent relaxing, in good company, and of course—with great food! 🍽️
https://t.co/8TmT8Pal2a
#CPG #HappyHolidays ❄️

[Linda Dupree @lindadupree_]

Here’s a #SupplyChain shortage that hits home—a NYC 🥯 without cream cheese! Demand in the grocery channel has risen in recent months, too. As we approach the holidays, let’s hope there’s enough cream cheese to spread around! https://t.co/eMlF4uVSc7 #CreamCheeseShortage

[Linda Dupree @lindadupree_]

Wishing all of our advertising and CPG community friends a wonderful Thanksgiving holiday, from the entire NCS gang. May you be surrounded by your favorite family, friends—and foods!
https://t.co/m7CyHK2O1r
#HappyThanksgiving

[Linda Dupree @lindadupree_]

.@ncsolutions' mission is to improve advertising effectiveness for all brands and media. I consider myself fortunate to lead a passionate team who help our community achieve that big goal every day. Join our team!
https://t.co/3DlqKtiGAP
#AdvertisingJobs

[Linda Dupree @lindadupree_]

#CPG marketers—for a first look at two new studies on the ROAS of ads + earned social for @MDLZ #OREOThins #SweetNightBite and #WelcomeToTheMadness @TwitterBusiness campaigns, I encourage you to watch this webinar—now available on demand https://t.co/sqciz6BbBS

[Linda Dupree @lindadupree_]

If Easter and summer were any indicator, it’s looking like it’s going to be a very sweet #holiday season for the confectionery industry! Check out these #CPG audience targeting tips for reaching those #ChocolateLovers this holiday.
https://t.co/8bPfjGNd2p
#Holiday2021

[Linda Dupree @lindadupree_]

What is the cumulative effect of social engagement for brands? Does it actually drive sales? Join @MDLZ, @TwitterBusiness and @ncsolutions in an @Adweek #webinar for answers to these questions from a new groundbreaking NCS/Twitter study.
https://t.co/ZgpWxXsvil @awwebinars

[Linda Dupree @lindadupree_]

Though COVID-19 is still very much with us, the U.S. is moving onto its new version of “normal” in terms of buying behaviors. My colleague Leslie Wood explores these themes through the NCS data in this WARC series.
https://t.co/6D0tejWM4U
#WARCSpotlight #SpotlightUS #Consumers

[Linda Dupree @lindadupree_]

As a consumer medium, podcasting has been around for more than 15 years, but it has only recently emerged as a dynamic advertising medium. Thank you, @MediaPost, for the opportunity to share consumer attitudes towards podcast advertising. https://t.co/6EiShpATuL
#Podcasting

[Linda Dupree @lindadupree_]

Attending @AdvertisingWeek New York? Learn how to move Pinners from discovery 🠊 ROAS in today’s virtual session with Lisa Kerins and @PinterestBiz https://t.co/qq1LhgUwJu
#AWNewYork #AdvertisingStrategies

[Linda Dupree @lindadupree_]

Having worked at Arbitron, audio/radio advertising is close to my heart. I’m excited to announce that @NCSolutions has added a podcast Sales Lift Measurement Suite. https://t.co/rpMgry4ZnN
#CPG #Podcast #AudioAdvertising #PodcastAdvertising #SalesLift #AudioPlatforms

[Linda Dupree @lindadupree_]

How can you prepare for third-party cookie deprecation in the Chrome browser and future iOS updates? @PatrickRomanGut shares best practices from our client Future-Fit workshops. https://t.co/iGAiGyzdSb #Privacy

[Linda Dupree @lindadupree_]

I’d rather lunch or snack earlier in the day and let that hold me until dinner—and I’m not alone. At NCS, we found summer sales of shelf-stable convenient breakfast items were more than double that of summer 2020 and triple that of summer 2019 https://t.co/KyvhCVWcMZ @FoodBizNews

[Linda Dupree @lindadupree_]

For many kids in the Northeast, school starts this week! We expect this morning's breakfast to stay at the kitchen table. Check out why and find more #BacktoSchool CPG expectations here https://t.co/kNCZpuf6Z4 #BTS #CPG